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AI Summary
This role is responsible for leading the end-to-end digital product strategy across lifestyle sites, covering the full customer journey from discovery through post-purchase, ensuring brand alignment and business impact. Key duties include defining and managing the product roadmap, collaborating with cross-functional teams to launch features, and driving sitewide KPIs like conversion and retention.
This is a remote position.
We’re looking for a strategic and customer-centric Product Manager to lead the end-to-end digital experience across our portfolio of brands. This role owns the full site journey—from homepage to checkout to post-purchase—ensuring that every interaction reflects our brand values and delivers measurable impact to the business. You’ll partner closely with UX/UI, engineering, marketing, and operations to build seamless, inspiring, and high-performing customer experiences.
Key Responsibilities:
- Resources could support: Fraud migration (BB/NA), Adobe migration (BB/NA), Rating & Review migration (BB/NA), One gift card (BB), etc
- Lead the digital product strategy across lifestyle sites, from discovery through checkout and post-purchase, ensuring a cohesive and brand-right experience.
- Define and manage the product roadmap, balancing customer needs, business priorities, and brand-specific nuances.
- Partner with UX to deliver engaging, mobile-first experiences that reflect lifestyle brand storytelling and drive loyalty.
- Collaborate with engineering, analytics, and cross-functional stakeholders to launch features, optimize performance, and resolve friction points.
- Drive sitewide KPIs including traffic-to-purchase conversion, average order value, retention, and customer satisfaction.
- Leverage customer insights, analytics, and A/B testing to make data-informed decisions and continuously improve the experience.
- Benchmark against competitors and industry leaders, ensuring our lifestyle brands stay at the forefront of digital retail.
- Act as the voice of the customer, advocating for intuitive, inspiring, and frictionless experiences across all touchpoints.
Qualifications:
- 3–5+ years of product management experience, preferably in eCommerce, retail, or consumer lifestyle brands.
- Strong understanding of end-to-end digital commerce journeys (search, browse, checkout, post-purchase).
- Proven ability to define and execute on roadmaps with measurable business impact.
- Experience working in Agile environments, with comfort in backlog grooming, sprint planning, and release management.
- Analytical and data-driven, with strong skills in web analytics, A/B testing, and customer feedback analysis.
- Excellent cross-functional communication skills, with the ability to influence and align diverse stakeholders.
Preferred Skills:
- Experience working across multi-brand digital platforms.
- Familiarity with Salesforce Commerce Cloud.
- Knowledge of personalization, content management, or loyalty platforms.
- Passion for lifestyle brands, digital storytelling, and customer experience innovation.
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