This role is responsible for leading the end-to-end digital product strategy across lifestyle sites, covering the full customer journey from discovery through post-purchase, ensuring brand alignment and business impact. Key duties include defining and managing the product roadmap, collaborating with cross-functional teams to launch features, and driving sitewide KPIs like conversion and retention.
This is a remote position.
We’re looking for a strategic and customer-centric Product Manager to lead the end-to-end digital experience across our portfolio of brands. This role owns the full site journey—from homepage to checkout to post-purchase—ensuring that every interaction reflects our brand values and delivers measurable impact to the business. You’ll partner closely with UX/UI, engineering, marketing, and operations to build seamless, inspiring, and high-performing customer experiences.
Key Responsibilities:
Resources could support: Fraud migration (BB/NA), Adobe migration (BB/NA), Rating & Review migration (BB/NA), One gift card (BB), etc
Lead the digital product strategy across lifestyle sites, from discovery through checkout and post-purchase, ensuring a cohesive and brand-right experience.
Define and manage the product roadmap, balancing customer needs, business priorities, and brand-specific nuances.
Partner with UX to deliver engaging, mobile-first experiences that reflect lifestyle brand storytelling and drive loyalty.
Collaborate with engineering, analytics, and cross-functional stakeholders to launch features, optimize performance, and resolve friction points.
Drive sitewide KPIs including traffic-to-purchase conversion, average order value, retention, and customer satisfaction.
Leverage customer insights, analytics, and A/B testing to make data-informed decisions and continuously improve the experience.
Benchmark against competitors and industry leaders, ensuring our lifestyle brands stay at the forefront of digital retail.
Act as the voice of the customer, advocating for intuitive, inspiring, and frictionless experiences across all touchpoints.
Qualifications:
3–5+ years of product management experience, preferably in eCommerce, retail, or consumer lifestyle brands.
Strong understanding of end-to-end digital commerce journeys (search, browse, checkout, post-purchase).
Proven ability to define and execute on roadmaps with measurable business impact.
Experience working in Agile environments, with comfort in backlog grooming, sprint planning, and release management.
Analytical and data-driven, with strong skills in web analytics, A/B testing, and customer feedback analysis.
Excellent cross-functional communication skills, with the ability to influence and align diverse stakeholders.
Preferred Skills:
Experience working across multi-brand digital platforms.
Familiarity with Salesforce Commerce Cloud.
Knowledge of personalization, content management, or loyalty platforms.
Passion for lifestyle brands, digital storytelling, and customer experience innovation.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
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