Product Designer (UX/UI, Consumer Mobile & Web Apps) @ food health intelligence company

Company: GreenChoice, PBC, the food intelligence company 

Employment Type: Part-Time to Full-Time 

Location: India (preferred) or Remote 

Experience: 3 to 5 years

About GreenChoice

GreenChoice, PBC is the leading public benefit food health intelligence company. GreenChoice gives 40+ food retail and technology partners instant access to personalized nutritional guidance, evidence-based food health scores, and verified health attribute data on over 1 million food products, with award-winning integrations to meet consumers' changing health needs and provide medically tailored food-as-medicine benefits. GreenChoice has already guided over 10 million healthier purchases. Google named GreenChoice one of the three "Best Apps for Good" in the U.S. 

GreenChoice is backed by Katapult and BonBillo Ventures, partners with Stanford University School of Medicine, and members of the Tufts Friedman School Food & Nutrition Innovation Council. GreenChoice is guided by a Science Advisory Board of leading PhDs, dietitians, and researchers in public health, nutrition science, environmental science, and behavior change.

About the Role

We’re seeking a creative, impact-motivated, results-driven UX/UI Designer who can take ownership of the GreenChoice mobile and web user experience.

This is not simply a visual design role. We are looking for someone who can think strategically about product experiences, identify user problems, propose solutions, and continuously improve how consumers interact with GreenChoice.

You will help shape the future of our consumer-facing products, including onboarding experiences, product discovery, food health insights, ingredient education, search experiences, premium features, and overall engagement.

The ideal candidate combines strong UX thinking, product intuition, user empathy, visual design skills, and experience designing consumer-facing digital products.

Experience designing products for U.S. consumer audiences is strongly preferred.

What You'll Own

• Lead UX and UI design for GreenChoice's mobile app and web experiences
• Identify friction points and opportunities throughout the customer journey
• Improve onboarding, search, discovery, education, and engagement experiences
• Conduct user research and translate findings into actionable product improvements
• Create customer journey maps, user flows, personas, wireframes, and prototypes
• Design low-fidelity and high-fidelity experiences using Figma
• Develop and maintain scalable design systems and UI patterns
• Collaborate closely with engineering to ensure designs are implemented accurately
• Present design concepts, rationale, and recommendations to leadership
• Evaluate competitors and emerging consumer health products to identify opportunities
• Continuously test, iterate, and improve product experiences using data and user feedback
• Help define future product features and strategic product direction

Requirements

Must-Have

• 5+ years of experience in Product Design, UX Design, and UI Design
• Strong portfolio demonstrating end-to-end product design work from customer discovery to pixel perfect designs 
• Experience designing successful consumer-facing web and mobile applications
• Experience using analytics tools to track and prioritize design improvements 
• Strong experience with Figma
• Strong understanding of UX principles, information architecture, and interaction design
• Excellent written and verbal English communication skills
• Ability to work independently in a fast-moving startup environment
• Strong problem-solving skills and product thinking
• Strong project management skills

Preferred

• Experience designing software products for U.S. consumers
• Experience in health, wellness, food, e-commerce, or related software products
• Experience conducting user interviews and usability testing
• Experience creating and maintaining design systems
• Familiarity with modern AI-assisted design workflows
• Basic understanding of front-end technologies and engineering constraints

What Success Looks Like

Within your first few months, you will:

• Identify and improve key friction points in the GreenChoice user experience
• Deliver meaningful improvements to onboarding and product discovery experiences
• Establish a repeatable process for user-centered design and product iteration
• Help GreenChoice stay competitive with leading consumer health and food technology products
• Operate as the owner of product design, requiring minimal day-to-day direction

What We Offer

• Competitive compensation based on location & experience.
• Equity options in a growing early-stage startup.
• Flexible working hours and remote work opportunities.
• Mission-driven team with a collaborative and inclusive culture.
• A chance to have a real-world impact on how people eat and live healthier, more sustainable lives.