Principal AI Productivity & Automation Architect

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Principal AI Productivity & Automation Architect, reporting directly to our Chief Gaming Officer. We’re looking for a hands-on builder with a proven track record of designing and deploying real-world automation systems, someone who can operate independently and drive high-impact initiatives across the organisation.

This is a rare opportunity to define and lead AI-driven productivity transformation from the ground up. Starting within our Gaming Pillar, you’ll identify where AI can unlock the most value and build the systems to make it happen, designing and deploying agentic workflows and automation that increase output, reduce manual work, and fundamentally change how teams operate.

Working closely with senior leadership, you’ll act as both a builder and strategic enabler, auditing workflows across functions, identifying high-ROI opportunities, and delivering scalable solutions using APIs, LLMs, and automation tooling. If you thrive in high-autonomy environments and want to shape how AI transforms an organisation at scale, this is an opportunity to have outsized impact.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

• Identify and prioritise high-impact AI and automation opportunities across multiple functions
• Design and build agentic workflows and automation systems end-to-end
• Deploy scalable AI solutions that drive measurable productivity gains
• Reduce manual and repetitive workflows across teams
• Define and shape the organisation’s AI productivity roadmap
• Drive adoption of AI systems through tooling, playbooks, and enablement

• Proven track record building real-world automation systems end-to-end
• Strong hands-on technical capability building automation systems (APIs, LLMs, orchestration tooling; Python, TypeScript, or similar)
• Experience designing and implementing agentic workflows or orchestration systems
• Track record of scaling solutions across teams or organisations
• Ability to operate independently and drive cross-functional initiatives
• Strong business acumen - able to translate problems into practical, high-impact solutions

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.