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Sterling Lighting

PPC / Google Ads Trainee

Posted 3 months ago
0-2 years experience
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AI Summary

The trainee will learn to manage Google Search and YouTube ad campaigns focused on B2B customer acquisition. Responsibilities include keyword research, audience segmentation, and optimizing landing pages and reporting systems.

This is a remote position.

Google Ads / PPC Trainee

Sterling Lighting

Sterling Lighting is seeking a highly analytical and detail-oriented Google Ads / PPC Trainee to learn and grow into a full-time paid advertising specialist focused on B2B customer acquisition.

This is not a typical “social media marketer” role. We are looking for someone who enjoys systems, data, optimization, and problem solving. The ideal candidate is organized, logical, curious, process-oriented, and excited to learn how professional digital advertising works at a high level.

You will be trained internally through hands-on work, structured coursework, Google certifications, and mentorship while helping manage:

  • Google Search Ads
  • YouTube advertising
  • remarketing campaigns
  • keyword research
  • reporting & analytics
  • landing page optimization
  • audience targeting

What You’ll Learn

  • Google Ads campaign management
  • B2B advertising strategy
  • keyword targeting & negative keyword management
  • audience segmentation & remarketing
  • conversion tracking & reporting
  • YouTube ad campaigns
  • landing page optimization
  • marketing analytics & optimization systems

What We’re Looking For

We care far more about aptitude and mindset than previous ad experience.

Strong candidates are:

  • highly organized
  • analytical and logical
  • detail-oriented
  • consistent and dependable
  • comfortable with repetitive optimization work
  • curious and eager to learn
  • able to follow systems and processes carefully
  • comfortable working with spreadsheets, data, and reporting

Great Backgrounds May Include

  • business analytics
  • engineering
  • finance
  • economics
  • operations
  • information systems
  • marketing analytics
  • statistics
  • psychology

Recent graduates are encouraged to apply.

Nice to Have (Not Required)

  • Google Ads certification
  • Excel or spreadsheet experience
  • interest in digital marketing or analytics

About Sterling Lighting

Sterling Lighting is a professional-grade outdoor lighting manufacturer serving contractors, designers, and specifiers across the United States and Canada. We are a B2B-focused company built by professionals for professionals.

This role is designed as a growth position for someone who wants to develop deep expertise in digital advertising, analytics, and business systems.



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