Lead the strategy, execution, and performance of paid search campaigns across a portfolio of client accounts. Serve as the primary client contact while managing budgeting, reporting, and cross-channel collaboration to drive business growth.
About the role
Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy.
You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration.
What You'll Do
Client Leadership & Strategy
Serve as the primary point of contact for paid search clients
Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms
Align paid search initiatives with broader business goals and integrated media strategies
Proactively identify growth opportunities and recommend new tactics, tests, and investments
Campaign Management & Optimization
Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics
Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements
Ensure campaigns are pacing effectively against budgets and performance targets
Continuously test and iterate to improve efficiency, scale, and incrementality
Budgeting & Pacing
Manage budgets across accounts with a strong focus on accuracy and performance
Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals
Forecast performance and investment needs based on historical data and trends
Measurement & Reporting
Own reporting cadence and performance communication with clients
Translate campaign data into clear, actionable insights tied to business outcomes
Leverage tools like GA4, platform reporting, and CRM data to inform strategy
Develop narratives that go beyond metrics to explain impact and next steps
Cross-Channel Collaboration
Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy
Contribute to integrated media planning and holistic performance strategies
Identify opportunities where search can support or amplify other channels
What You Bring
Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience
Experience managing budgets, pacing, and performance across multiple accounts
Proven ability to own client relationships and communicate performance effectively
Deep understanding of search tactics including keyword strategy, bidding, and automation
Analytical mindset with the ability to turn data into actionable insights
Experience with GA4 and/or CRM integrations is a plus
Google Ads and Microsoft Ads certifications preferred
Clear and confident communicator in client-facing and internal environments
Ability to explain performance trends, testing insights, and optimization strategies in a digestible way
Strong organizational skills and ability to manage multiple deadlines and priorities
Collaborative, proactive, and solutions-oriented mindset
Strong attention to detail
What Success Looks Like
You confidently own client relationships and are seen as a trusted strategic partner
Campaigns consistently meet or exceed performance and efficiency goals
Budgets are paced accurately with proactive adjustments and clear forecasting
Reporting is insightful, actionable, and tied to business impact
You drive continuous improvement through testing and innovation
Bonus Qualifications
Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)
Prior experience mentoring junior team members or contributing to internal best practices
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Marketing Manager
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