Paid Search Specialist, Freelance

About the Role

We're looking for a freelance Paid Search Specialist to execute SEM campaigns that deliver real, measurable results. You'll work directly on client accounts, managing campaigns end-to-end with precision and accountability.

Qualifications

• 4–6 years in SEM with hands-on campaign management experience.
• Proven experience with Google PMAX and cross-channel paid search strategies.
• Strong analytical skills and comfort working with performance data.
• Ability to work independently, manage multiple accounts, and communicate clearly with internal teams.
• Strong, current knowledge of SEM platforms, bidding strategies, and industry trends.

Key Responsibilities

• Build and launch paid search campaigns aligned with client goals and budget parameters.
• Execute and optimize Google Performance Max campaigns across channels.
• Manage large-scale budgets with a focus on cost-efficiency and ROI.
• Use analytics tools to identify performance gaps and opportunities, translating data into clear, actionable recommendations.
• Ensure accurate conversion tracking and consistent reporting across accounts.
• Collaborate with internal strategists to align on client goals and deliver campaign updates as needed.

Mass Culture on Inclusion:
We hire great people from a wide breadth of backgrounds, not only because it’s the right thing to do, but also because it makes our work, our company and our communities stronger. Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin or any other federal, state or local protected class.