Paid Media Specialist (Meta)

This is a remote position.

• Develop, implement, and manage Meta ad campaigns that align with business objectives.
  
• Conduct audience research and create detailed targeting strategies to reach the right users.
  
• Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
  
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  
• Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
  
• Stay updated with Meta’s latest advertising trends, tools, and platform updates.
  
• Generate regular performance reports to communicate results and insights to stakeholders.
  
• Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.
  

Requirements

• Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
  
• Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
  
• Experience with audience segmentation, retargeting, and lookalike audiences.
  
• Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
  
• Strong communication skills, both written and verbal.
  
• Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
  
• Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
  
• Ability to work in a fast-paced environment and meet tight deadlines.
  
• A dual monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement