Paid Acquisition Specialist, MyHealthTeam (Temporary, Full-Time)

About the role

MyHealthTeam, a Swoop company, is seeking a Paid Acquisition Specialist to join our Paid Acquisition team.  This is a full-time, exempt, temporary position that is expected to last up to six (6) months, with the opportunity to convert to a regular full-time position based on business needs and individual performance. 

The Paid Acquisition Specialist will support audience growth across MyHealthTeam communities by executing and optimizing paid acquisition campaigns across paid social, paid search, and programmatic advertising channels. This role works closely with cross-functional marketing teams to improve campaign performance, identify growth opportunities, and drive measurable business results.

We’re looking for a detail-oriented, proactive, analytical marketer who enjoys working in a fast-paced environment, managing multiple campaigns simultaneously, exercising independent judgment, and using data to inform decisions.

What you'll do

Campaign Execution

• Manage execution of paid acquisition campaigns across multiple digital channels, including paid search, paid social, and programmatic advertising.
• Refresh creative assets, optimize audience targeting, and implement campaign improvements.

Campaign Optimization

• Monitor campaign budgets, bids, and performance to maximize efficiency and achieve KPIs.
• Conduct keyword research, competitive analysis, and ongoing performance optimization.
• Develop and execute creative testing strategies for ads and landing pages.

Strategic Growth

• Recommend new audience-targeting strategies, creative concepts, and channel opportunities.
• Develop innovative acquisition strategies that drive subscriber and member growth.
• Stay current on industry trends, platform updates, and emerging digital marketing technologies.

Cross-Functional Collaboration

• Partner with internal marketing, creative, and analytics teams to execute successful campaigns.
• Assist with budget management and performance reporting across multiple acquisition channels.
  
  

Qualifications

• Bachelor’s degree in Marketing or related field preferred, or equivalent experience.
• 2–4 years of experience managing paid digital advertising campaigns (Google Ads, Meta, programmatic, etc.).
• Strong analytical skills with experience interpreting campaign performance data and optimizing toward KPIs.
• Experience managing budgets and multiple concurrent marketing campaigns.
• Ability to work independently while collaborating effectively across cross-functional teams.
• Strong organizational skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Experience working in health or wellness advertising environments is a plus.
• Familiarity with Meta and Google’s health-related advertising policies is preferred.

Benefits

• Eligible for company-sponsored medical, dental, vision, and 401(k) benefits in accordance with company benefit plans and eligibility requirements.
• Eligible for accrued sick leave in accordance with state and local laws, but excluded from company unlimited vacation time policy.
• Eligible for short-term disability benefits in accordance with state and local laws and company plans and eligibility requirements.

Additional Information

• This is a full-time temporary exempt position expected to last up to six (6) months, with the potential to transition into a regular full-time position based on business needs and individual performance.
• Employment is on at-will basis. The temporary nature of this position does not guarantee employment for a specific duration.