Media Planner

About Us

At Madden/Karsh, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too.

We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With Madden/Karsh's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action.

We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

About You

You are a strategic multitasker who thrives at the intersection of creative intuition and data-driven analysis. You know your way around the foundational digital tactics and maybe you've even dabbled in OOH, print, or broadcast buys. But what really sets you apart? Your curiosity and drive. You're not just keeping up with the ever-changing media landscape-you're eager to navigate it, experiment with it, and find new ways to make it work for our clients. Bonus points if you have experience presenting over remote-meeting platforms and double-bonus if you can present in-person to a board of directors or marketing team.

Marketing fascinates you. Why do some campaigns stick while others fall flat? How do audiences engage, and what makes them take action? You love diving into the details, optimizing for performance, and uncovering insights that push campaigns to the next level. And lucky for you, you'll be surrounded by a team that's just as nerdy about marketing as you are.

About the Job

Madden/Karsh is looking for a Media Planner to help execute high-performing, omni-channel campaigns for clients across the country. You'll be part of a remote team of tourism marketing pros, working closely with internal teams and clients to make sure campaigns are set up for success, optimized for performance, and delivering real results.

The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner creates and monitors a paid media strategy within each client's budget to give maximum exposure through the entire media spectrum: radio, television, print, and digital.

This is a role for someone who's equally comfortable working independently and collaborating with a team. You know how to take feedback and turn it into better work, and you're eager to keep growing as a well-rounded marketer. Day to day, you'll be developing comprehensive media plans, researching and aligning media strategy to target audiences , collaborating with the media buying team to execute placements, analyzing performance, and sharing insights that shape future strategies. This role will require client interactions primarily via Google Meet and occasionally an in-person presentation.

What You'll Be Doing

• Research target audiences and develop audience personas using data tools like Resonate.
• Develop strategic paid media recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies and optimizations
• Oversee paid media strategy and analysis for assigned clients
• Analyze campaign performance data, provide recommendations and implement optimizations
• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings
• Responsible for overseeing budget pacing and tracking
• Support in the creation of new campaigns and media briefs
• Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements
• Create monthly report with rich insights of campaign performance
• Presenting reports on monthly remote meetings and an occasional in-person meeting
• Serve as subject matter expert on current and emerging media platforms, trends and best
  
  

What You Need to Succeed

• 3+ years of paid media experience (in-house or agency)
• Strong communication skills and a collaborative, positive attitude
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Hands-on experience planning, launching, optimizing, and scaling paid campaigns .
• A love for spreadsheets (we use Google Sheets, but if you're an Excel pro, you'll do just fine)
• Passion for turning data into meaningful insights for internal teams and clients
• Top-notch organizational skills and the ability to juggle multiple campaigns at once
• Travel and tourism experience is a plus, but not required
  
  

What You'll Get from Us

We see your success as our success. When you join our team, you'll get:

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.
  
  

Don't Meet Every Requirement?

That's okay! At Madden/Karsh, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.

Round 2: An interview with some of the awesome teammates you'll collaborate with.

Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

Madden Media/ Karsh Hagan is an Equal Opportunity Employer. #LI-REMOTE