Media Buyer

🚀 RaiseMyFunds is hiring: Media Buyer (Paid Acquisition & Performance Marketing)

Are you passionate about paid advertising, campaign optimisation, and turning data into measurable results? Join Raise My Funds and help grow our customer base through effective paid acquisition campaigns.

As Media Buyer, you will manage campaigns with a strong focus on Meta Ads, combining creative testing, reliable tracking, and performance analysis to improve acquisition efficiency.

🎯 Your responsibilities

Paid Acquisition & Campaign Management

• Set up, manage, and optimise campaigns on Meta Ads, including Facebook and Instagram.
• Manage advertising budgets and allocate spend based on performance and business objectives.
• Test audiences, creatives, messaging, and landing pages to improve campaign results.
• Explore additional acquisition channels where relevant.
• Work closely with the Marketing and Creative teams to develop and improve advertising assets.
• Ensure campaigns follow advertising platform policies and internal compliance requirements.
  

Tracking & Attribution

• Set up and validate pixels, tags, triggers, and conversion events using Google Tag Manager and relevant platform tools.
• Track the customer journey from initial click through registration and purchase.
• Use attribution tools to understand which campaigns and channels drive conversions.
• Implement or coordinate postbacks and server-to-server tracking where required.
• Identify and resolve tracking discrepancies to maintain reliable reporting.

Data Analysis & Performance Optimisation

• Monitor key metrics, including CPA, CPL, conversion rates, and ROAS.
• Analyse campaign performance to identify trends and opportunities for improvement.
• Make data-driven recommendations on budgets, targeting, and creative strategy.
• Produce clear reports covering results, insights, and next steps.
• Adapt campaigns to different markets and audiences.

✅ What we’re looking for

• Professional working proficiency in English, both written and spoken, is required. 
  
• Hands-on experience in media buying or performance marketing at a mid-level.
• Strong practical experience with Meta Ads Manager.
• A solid understanding of conversion tracking, pixels, and attribution.
• Practical experience with Google Tag Manager.
• Confidence analysing campaign data in Excel or Google Sheets.
• A good understanding of acquisition and profitability metrics, including CPA, ROAS, and LTV.
• An analytical mindset, attention to detail, and a proactive approach.
• The ability to work independently and communicate results clearly.

✨ Nice to have

• Experience with prop trading firms, brokers, FinTech, or other regulated industries.
• Experience with Google Ads, TikTok Ads, or other paid acquisition platforms.
• Familiarity with attribution tools such as Voluum, RedTrack, AppsFlyer, or Adjust.
• Experience with postbacks and server-to-server tracking.
• Knowledge of Looker Studio or SQL.
• Experience managing campaigns across multiple international markets.
• French language skills.
  

🔥 Why join Raise My Funds?

• A hands-on role with a direct contribution to customer acquisition and business growth.
• The opportunity to combine campaign management, creative testing, and performance analysis.
• A position based in Malta or remotely.
• Permanent employment or freelance collaboration, with arrangements discussed during the recruitment process.

📩 How to apply

Apply directly through this page by submitting your CV and completing the application form. If you have a portfolio or campaign case studies, feel free to include a link.

We look forward to meeting our next Media Buyer!