Media Buyer

 Posted 8 days ago
  
 Worldwide
  
2-5 years experience
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AI Summary

Plan, launch, and optimize ad campaigns across Facebook, TikTok, and Google UAC to maximize ROMI and player acquisition. Collaborate with creative teams to develop platform-specific assets and conduct A/B testing to improve user engagement.
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:
  • Plan, launch, and manage ad campaigns on Facebook, TikTok, and Google UAC targeting relevant iGaming audiences;

  • Optimize campaign performance across all platforms to maximize ROMI and player acquisition;

  • Analyze campaign data, generate performance reports, and identify improvement areas across Facebook, TikTok, and Google UAC;

  • Collaborate with creative and content teams to develop effective ad assets tailored to each platform's format and audience;

  • Stay updated on Facebook, TikTok, and Google Ads policies and platform updates, especially those affecting iGaming;
  • Conduct A/B testing (creatives, audiences, bidding strategies) to improve ad performance and user engagement;

  • Manage and scale UAC campaigns, including creative asset feeds and audience signals for Google's automated bidding;

  • Monitor competitors and market trends across paid social and Google to identify new opportunities.
Experience you’ll need to bring:
  • Proven experience (2+ years) managing ad campaigns on Facebook, TikTok, and/or Google UAC, preferably across LATAM markets;

  • Strong understanding of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking;

  • Experience with acquisition tools — Keitaro, Voluum, WebView Apps, iOS Apps, - Cloak Flow, PWA Apps, AdHearts, AppsFlyer, etc;

  • Understanding of basic marketing metrics (CPA, CPM, CPC, CTR, ROMI, etc.);

  • Experience working with budgets from $50,000+ per month, with demonstrated ability to scale campaigns while maintaining profitable CPAs.
It's a perfect match if you have those personal features:
  • Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions;

  • Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes;

  • Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI;

  • Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.

We offer competitive benefits to support your professional and personal growth, including:
  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

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