Media Buyer

 Posted 2 months ago
     
2-5 years experience
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AI Summary

The Media Buyer is responsible for planning, launching, and optimizing paid advertising campaigns across Meta and Google Ads. They must monitor performance daily, manage budgets, and provide clear, data-driven reports to the account management team.

This is a remote position.

We are looking for a results-driven Media Buyer to manage paid advertising campaigns across our client portfolio. This is a performance-focused role — you plan, launch, optimise, and report on paid campaigns across Meta and Google Ads, and you are held accountable to measurable client outcomes.

Job Type: Full-Time
Location: Remote (Worldwide)
Working Hours: MST (Mountain Standard Time)

Key Responsibilities

Campaign Planning & Launch
- Plan and launch paid campaigns across Meta Ads and Google Ads for assigned client accounts
- Build campaign architecture: structure, targeting, audience segmentation, bidding strategy, and creative briefs
- Set up and validate conversion tracking and attribution (GA4, Meta Pixel, GTM, UTMs) before every launch
- Define campaign KPIs upfront and confirm measurement framework with account managers

Performance Management & Optimisation
- Monitor campaign performance daily and optimise toward agreed KPIs: CPL, CPA, ROAS, conversion volume
- Diagnose performance drops quickly — isolate root causes and apply targeted fixes
- Manage budgets proactively: pace correctly, reallocate based on performance, flag overspend risks early
- Run ongoing A/B tests on creative, copy, audiences, and landing pages — document and apply learnings

Reporting & Communication
- Deliver clear, accurate performance reports on an agreed cadence — results-first with context and next steps
- Translate campaign data into plain-language client updates via the account management team
- Maintain accurate documentation of campaign changes, test results, and optimisation decisions
- Identify and communicate risks before they impact client outcomes — proactively

Requirements

Requirements
- 3+ years managing paid media campaigns for client accounts (agency experience strongly preferred)
- Experience managing monthly ad budgets of $5,000+ per client account
- Proficiency with Meta Ads Manager and Google Ads at a professional level
- Proficiency with Looker Studio or equivalent for client-facing reporting dashboards
- Working knowledge of landing page optimisation and CRO principles
- Availability to work full-time in MST hours

Nice to Have
- Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms
- Background diagnosing and turning around underperforming ad accounts
- Strong written English for internal documentation and campaign notes

Additional Information
- Remote role – open worldwide
- Full-time position (no freelance)
- Competitive salary based on experience
- Immediate start

How to Apply
Submit your CV and at least one specific campaign result (platform, budget, your role, and measurable outcome). Only shortlisted candidates will be contacted.

Benefits

- Competitive salary based on experience
- Remote work (open worldwide)
- Immediate start available

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