Martech Analyst

We’re looking for a Martech Analyst to structure, scale, and govern CloudWalk’s marketing and product data ecosystem — ensuring it effectively supports acquisition, engagement, retention, and monetization strategies.

This person will own the end-to-end Martech architecture, from data collection to activation. They will define and maintain the tracking strategy across products, ensuring events, properties, and integrations are standardized, well-documented, and reliable.

They will be responsible for designing and evolving the integration layer between tools such as RudderStack, Amplitude, Iterable, and other platforms — guaranteeing clean, consistent, and actionable data flows that power lifecycle campaigns, experimentation, attribution, and personalization.

The role also includes establishing and enforcing data governance frameworks (taxonomy, validation, monitoring), preventing data drift, and ensuring metric consistency across teams — enabling confident decision-making at scale.

Beyond data infrastructure, this professional will act as a bridge between Marketing, Product, and Data, helping define measurement strategies, evaluate new tools, and unlock growth opportunities through better use of data.

Additionally, they will design and implement intelligent agents to automate data validation, recurring analyses, and insight generation — ensuring AI-driven workflows operate on structured, high-quality data.

We’re looking for someone with strong Martech architecture experience, a product and growth mindset, and hands-on expertise across event-driven ecosystems, lifecycle marketing, and measurement frameworks.

• Design and own the event tracking architecture across web, app, and backend, defining event structures, properties, and naming conventions, and ensuring proper implementation with Product and Engineering.
• Manage the end-to-end data flow across tools like RudderStack, Amplitude, and Iterable, ensuring events are correctly collected, transformed, validated, and consistently available across all destinations.
• Establish and enforce data governance, including taxonomy, validation, monitoring, and alerting, to prevent data drift and guarantee reliable, decision-ready data.
• Partner with Marketing and CRM teams to enable segmentation, lifecycle campaigns, personalization, and experimentation, while defining and maintaining core metrics such as activation, retention, and LTV.
• Evaluate and implement Martech tools and integrations, and build automated workflows and intelligent agents to validate data, generate analyses, and surface insights, continuously improving data quality, scalability, and cost efficiency.

• Strong SQL skills and analytical depth, with the ability to navigate large datasets and translate business questions into structured analysis.
• Clear, structured thinking — able to break down problems into hypotheses, design analyses, and turn results into actionable insights.
• Solid understanding of data quality, tracking, and metric definitions, with a high bar for consistency and reliability across tools.
• Experience with Martech ecosystems (e.g. CDPs, product analytics, engagement platforms) and event-driven data models.
• Ownership mindset with strong communication skills, able to work cross-functionally with Marketing, Product, and Engineering and drive initiatives end-to-end.

The technical challenge will simulate real A/B testing implementation from our day-to-day.