Marketing Specialist
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AI Summary
The role involves creating and managing multi-channel advertising campaigns across digital and traditional platforms to increase brand awareness. Additionally, the specialist will handle social media content creation and engage with the local community through events and sponsorships.
Michigan Broadband is looking for an experienced Marketing Specialist to support our growing marketing efforts. This role is ideal for a creative, detail-oriented professional who enjoys hands-on work in digital marketing, content creation, campaign execution, and community outreach. You’ll play a key role in helping more homes and businesses discover the benefits of fast, dependable local internet.
If you’re a creative storyteller who loves blending digital marketing with real-world community connection, we’d love to hear from you!
Key Responsibilities
- Digital & Traditional Advertising: Research, create, and place effective ads across platforms including Facebook, Google, local radio, print, and other channels.
- Social Media Content Creation: Develop engaging posts, graphics, videos, and campaigns for our social channels (Facebook, Instagram, etc.) that highlight our services, promotions, community involvement, and customer stories.
- Customer Data & Direct Marketing: Build and maintain targeted address lists for direct mail, email, and outreach campaigns; support customer segmentation and list management.
- Marketing Campaigns: Assist in planning, executing, and tracking multi-channel marketing campaigns (promotions, seasonal offers, fiber expansion announcements, referral programs, etc.).
- Community Engagement: Provide occasional support for local events sponsorships (some evenings and weekends required).
- Additional duties as assigned to support overall marketing and community relations goals.
Qualifications
- 2+ years of experience in marketing, preferably in a telco or service-provider environment.
- Strong skills in social media content creation and scheduling
- Proficiency with graphic design tools (Adobe Creative Suite or similar).
- Experience managing advertising platforms (Facebook Ads Manager, Google Ads) preferred.
- Excellent written and verbal communication skills with a customer-focused mindset.
- Highly organized with strong attention to detail and ability to manage multiple projects.
- Comfortable working independently and as part of a small team.
- Valid driver’s license and reliable transportation for occasional local travel and events.
- Passion for rural communities and technology is a big plus!
Benefits
- Medical, dental and life insurance
- 401 (k) matching
- Holiday pay
- Paid time off
- Opportunity to make a real impact in rural Michigan communities.
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