Marketing Operations Specialist

The Marketing Operations Specialist IN MEXICO supports the day‑to‑day execution of marketing operations by ensuring campaigns, lists, and data are accurately set up and maintained across marketing and CRM systems. Working closely with the Marketing Team, this role ensures that marketing activities are properly configured, tracked, and ready for reporting. This role is highly detail‑oriented and execution‑focused, playing a critical role in keeping marketing programs running smoothly, on time, and with clean data. This is an ideal role for an early career professional looking to build strong foundations in marketing operations, CRM systems, and B2B demand generation.

KEY DUTIES

1. CRM & Data Operations

• Create, update, and maintain marketing records in CRM (campaigns, members, custom fields, tracking fields)

• Upload and manage lead and contact lists, ensuring correct formatting, field mapping, and data quality

• Perform routine data hygiene tasks (de-duplication, validation, basic enrichment checks)

• Flag data issues, inconsistencies, or upload risks to its manager before execution

• Ensure compliance with opt‑in, consent, and basic data governance rules as defined by the organization

2. Campaign Setup & Execution Support

• Support the operational setup of marketing campaigns in CRM and marketing automation tools

• Create and maintain campaign structures (parent/child campaigns, naming conventions, tracking codes)

• Configure campaign settings needed for reporting and attribution (statuses, member types, source fields, budgets…)

• Assist campaign owners with operational requirements and deadlines to ensure timely launches

3. Marketing Automation & Webinar Operations

• Configure and support webinars and virtual events using tools such as GoToWebinar

• Set up registration forms, confirmation emails, reminders, and attendance syncing with CRM/marketing automation

• Ensure attendee and engagement data flows correctly into CRM for follow‑up and reporting

• Coordinate with campaign owners to validate lists, links, and tracking prior to launch

4. URLs, Tracking & Marketing Assets

• Create and manage tracked URLs (UTMs, redirects, short links) for marketing activities

• Maintain documentation of URLs and tracking conventions to ensure consistency across campaigns

• Validate links and tracking prior to campaign launch to avoid reporting gaps

5. Process Adherence & Documentation

• Use Wrike to create, update, and track marketing operations tasks (list uploads, campaign setup, webinar configuration)

• Maintain accurate task status, due dates, and documentation in line with established workflows and blueprints

• Flag blockers, delays, or missing inputs early to Manager and stakeholder

• Follow documented marketing operations processes and checklists

• Contribute to maintaining clear, up‑to‑date operational documentation (how‑to guides, templates)

• Support continuous improvement by suggesting small process enhancements or efficiency gains

• Escalate risks, errors, or inconsistencies early to prevent downstream issues

6. Continuous Personal Development

• Stay updated on emerging marketing technology, marketing automation trends and new best practices; recommend evolutions to enhance current capabilities

• Propose and deliver improvements that increase efficiency, scalability, and revenue impact

• Contribute to broader marketing operations initiatives by sharing best practices across stakeholders

BASIC QUALIFICATIONS

• 1-3 years of experience in marketing operations, demand generation support, marketing coordination, or business analytics

• Hands‑on experience working with a CRM and/or marketing automation platform required

• Experience uploading, managing, and validating lead or contact lists required

• Excellent command of the English is mandatory (bilingual)

• Basic understanding of B2B marketing campaigns and lead lifecycle concepts

• Bachelor’s degree or equivalent diploma preferred but not required (Data Analytics, Information Systems, Engineering, or related fields…). Demonstrated hands‑on experience with CRM, marketing automation, or campaign operations may substitute for formal education

NICE TO HAVE

• Experience with HubSpot, Salesforce, or similar platforms

• Familiarity with UTM tracking and basic campaign attribution concepts

• Knowledge of analytics and reporting tools (e.g., Salesforce dashboards, Power BI, Tableau, or similar) is a plus

• Interest in growing toward a Marketing Operations or Revenue Operations career path

SKILLS

• High attention to detail and data accuracy

• Comfort working with structured data

• Ability to follow processes precisely while managing multiple requests

• Collaborative mindset and good collaboration capabilities

• Strong organizational and follow‑through skills

• Process‑driven and comfortable with checklists

• Curious, eager to learn, and receptive to feedback

• Reliable collaborator who escalates issues early