Marketing Manager - AMER
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AI Summary
Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About this role:
Liftoff is looking for a Marketing Manager to own the strategy and execution of regional marketing programs across events, content, and campaigns in the Americas. You will plan and deliver Liftoff’s conference presence, owned events, and regional activations while also contributing to content and digital programs that drive pipeline, brand visibility, and customer engagement.
The ideal candidate is a hands-on marketer who combines strong event management instincts with creative strategy and a data-driven mindset. You are comfortable operating across multiple channels and working with global counterparts to tailor programs for different markets. You bring an AI-forward approach to your work, using AI tools and workflows to move faster, produce stronger outputs, and continuously improve how marketing gets done. You understand what it takes to market to marketers in a competitive adtech landscape and can articulate why a differentiated approach matters.
Responsibilities:
- Own the end-to-end strategy, planning, and execution of Liftoff’s AMER event program, including industry conferences, sponsorships, and owned customer events such as summits, executive dinners, and roundtables.
- Tailor event and campaign approaches for different audiences, verticals, and regional contexts, applying lessons learned to continuously refine the playbook.
- Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics to drive engagement with prospects, customers, and partners.
- Collaborate with the content and communications team to produce high-quality thought leadership, blog posts, case studies, and event-related content that positions Liftoff as an industry leader.
- Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams (EMEA, APAC) to align programs with sales priorities and business objectives.
- Act as a strategic partner to the Revenue team, maintaining tight alignment with sales priorities, pipeline goals, and account focus to ensure marketing programs directly support key company initiatives.
- Build and manage partner co-marketing programs and relationships that create mutual value and extend Liftoff’s reach.
- Track and analyze marketing KPIs, including generated and influenced revenue, engaged accounts, opportunity creation, and qualitative feedback from revenue teams, to measure impact and inform planning.
- Manage event and campaign budgets, vendor relationships, and timelines with strong project management rigor.
- Apply AI tools and workflows across your day-to-day work to increase efficiency, improve content quality, and surface insights from campaign data.
- Stay informed about competitors, industry trends, and emerging marketing tactics to ensure Liftoff’s programs stand out in a crowded market.
Requirements:
- 5+ years of B2B marketing experience with a focus on events, content, and campaign execution, ideally in adtech, mobile, or high-tech SaaS.
- Proven event management expertise across the full lifecycle: strategy, logistics, vendor management, on-site execution, and post-event analysis. Experience owning both large-scale conference sponsorships and smaller owned events across multiple markets.
- Holistic marketing acumen with a strong understanding of how events, content, digital, and partner channels work together to achieve business objectives. Able to share examples of campaigns that spanned multiple channels and explain why the approach was chosen.
- Data-driven mindset with experience tracking and analyzing marketing KPIs (pipeline contribution, engaged accounts, opportunity influence) and qualitative feedback. Comfortable building or pulling reports in CRM and marketing tools.
- Technical proficiency and ability to be self-sufficient with tools like Salesforce, HubSpot, Splash (or similar event platforms), WordPress, and project management tools such as Asana or Jira.
- Partner marketing experience with a track record of building productive co-marketing relationships and programs.
- AI fluency and a demonstrated habit of using AI tools (e.g., LLMs, automation, analytics) to improve marketing workflows, content production, or campaign performance. We are looking for someone who actively experiments with AI and can show how it has changed their work.
- Creative, competitive instincts with the ability to help Liftoff stand out. You know we are marketing to marketers who see through the standard playbook, and you bring ideas for differentiated experiences. You stay informed about what competitors are doing to know how to rise above.
- Excellent communication and collaboration skills with experience working cross-functionally alongside revenue, design, and product teams. You understand that sales and marketing operate with different priorities and that alignment requires intentional, thoughtful communication.
- Willingness to travel for events and team gatherings.
Nice to have:
- Experience in the mobile app or programmatic advertising ecosystem.
- Experience working on global marketing teams and adapting programs across regions and cultures.
- Background in building or contributing to thought leadership programs (reports, webinars, podcasts).
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. This position has a Base salary as well as a bonus component which will vary based on the skills and level of experience.
The following are the OTE (base + bonus) salary ranges:
- SF Bay Area, NYC, Los Angeles/Orange County, Seattle: $113,000 to $133,000
- All other CA cities, Portland, All other WA cities, Denver, Austin, Boston: $103,000 to $122,000
- All other cities and towns in our approved states: $97,000 to $114,000
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#REMOTE
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.
Please see the independent bias audit report covering our use of Covey here.
Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
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