Marketing Lead with Japanese

This is a remote position.

About the Opportunity

The company is looking for a Marketing Lead to drive the growth of its trading products in the Japanese market. This is a strategic leadership role that combines product marketing, growth strategy, and team management, with full ownership of the company's marketing initiatives for Japan.

The successful candidate will define the marketing vision, lead execution, and oversee a dedicated marketing team while working closely with Product and Executive Leadership. A strong understanding of the Japanese market, trading products, and performance marketing is essential to succeed in this role.

This is a fully remote opportunity, available to Europe-based candidates.

Requirements

Required Experience

• Strong Japanese language skills, both written and spoken, sufficient to conduct business and build professional relationships
  
• Proven experience marketing products or services within the Japanese market
  
• Solid understanding of trading products such as CFDs, FX, options, derivatives, or similar financial instruments
  
• Strong commercial mindset with experience managing acquisition funnels, CAC, LTV, ROI, and performance marketing initiatives
  
• Demonstrated ability to develop and execute end-to-end marketing strategies while leading cross-functional teams
  
• Experience incorporating AI tools into marketing workflows to improve efficiency and campaign performance
  

Nice to Have

• Established network of Japanese content creators, affiliates, influencers, or media partners
  
• Experience marketing products to experienced retail traders or similar financial audiences
  
• Familiarity with product analytics and marketing analytics platforms such as PostHog
  
• Strong data-driven decision-making skills supported by marketing performance analysis
  

Key Responsibilities

Marketing Strategy & Growth

• Develop and execute the overall marketing strategy for the Japanese market, including positioning, messaging, channel selection, budgeting, and growth initiatives
  
• Take full ownership of marketing performance, continuously optimizing campaigns and measuring results against business objectives
  
• Identify new opportunities to expand market reach and strengthen brand presence
  

Team Leadership

• Lead, mentor, and develop a dedicated marketing team
  
• Set priorities, establish performance standards, and ensure effective execution across all marketing initiatives
  
• Balance strategic planning with hands-on involvement when needed
  

Partnerships & Community Development

• Build and manage relationships with Japanese content creators, affiliates, media partners, influencers, and other strategic marketing partners
  
• Develop scalable partnership channels that contribute to sustainable customer acquisition and long-term growth
  

Product Marketing & Market Insights

• Collaborate closely with Product and Leadership teams to translate product capabilities into compelling messaging for Japanese audiences
  
• Gather market feedback and customer insights to influence product development and future roadmap decisions
  
• Monitor competitor activity, industry trends, and cultural preferences to ensure marketing strategies remain relevant and competitive
  

Benefits

Interview Process

1. Introductory conversation with the CEO
   
2. Marketing strategy and market expertise discussion
   
3. Practical case study focused on developing a go-to-market strategy for Japan
   
4. Final offer