Marketing Executive (Membership Growth) : Sri Lanka (Remote)

Job Responsibilities:

• Plan, execute, and manage multi-channel marketing campaigns (email, social, content, paid, SEO, and referrals) to grow a paying membership base.
• Build and optimize landing pages, sign-up funnels, and calls-to-action that convert visitors into members.
• Design onboarding and lifecycle email journeys that activate and retain members and reduce churn.
• Plan, execute, and manage marketing events (webinars, panels, and virtual sessions) from concept to post-event follow-up.
• Oversee members-only podcast promotion, including guest outreach, scheduling, promotions, and audience growth.
• Create and manage promotional materials such as banners, social media graphics, email templates, and landing pages using tools like Canva, ConvertKit, and Stripo.
• Manage end-to-end marketing campaigns, ensuring content quality, brand consistency, and timely delivery.
• Repurpose content (resource kits, podcast episodes, and events) into engaging posts, clips, newsletters, and blogs.
• Identify and build strategic partnerships and referral collaborations to expand reach and audience engagement.
• Track performance metrics (conversion, churn, lifetime value, and engagement) and provide actionable insights.
• Communicate proactively with the founder and internal teams to ensure smooth execution and progress tracking.
• Research and implement innovative strategies to attract, convert, and retain members.

Expected Qualifications & Skills:

• A creative, out-of-the-box thinker who brings original ideas, not just polished execution.
• A builder who can start things from scratch and turn a blank page into a working campaign.
• A genuine passion to grow, personally and alongside the product.
• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of proven digital marketing experience, ideally managing campaigns independently.
• Strong expertise in email marketing, funnels and landing pages, content, and lead generation.
• Hands-on experience in email marketing and paid ads (Google, Meta, or LinkedIn).
• Experience growing a membership or subscription base is a strong plus.
• Excellent written and spoken English with strong communication and presentation skills.
• Proficiency in digital tools including Canva, ConvertKit, Stripo, Google Workspace, and Zoom.
• Able to use AI effectively through prompt engineering (ChatGPT, Claude, Gemini, or similar).
• Ability to work independently, manage multiple projects, and deliver results under deadlines.
• Creative thinker with strong analytical skills and attention to detail.
• Comfortable owning marketing end to end and running the day-to-day independently, working directly with a founder.