Marketing and Education Specialist

MARKETING & EDUCATION SPECIALIST  

Position Summary 

The Marketing & Education Specialist supports two connected functions: Marketing/Communications and Education program operations, delivering campaigns, content, channel management, and performance reporting across membership, education, and HL7 priorities, while coordinating the logistics of education events and programs.  

How You’ll Make an Impact 

Success in your first year looks like this: membership acquisition and retention campaigns run on a reliable calendar with clear conversion tracking; education courses are supported by a targeted campaign that fills seats; HL7’s social and digital channels are actively driving traffic and registrations; and leadership can see what’s working and what can be improved.  

Membership Acquisition & Retention Campaigns 

• Support campaigns that attract new members and retain existing ones, including audience targeting, messaging, email outreach, landing page coordination, and follow-up. 

• Develop and execute lapsed member marketing campaigns. 

• Build and maintain audience segments for membership campaigns using HL7’s CRM and email marketing platforms. 

• Translate member benefits into campaign messages and assets for distinct audiences, including providers, vendors, payers, government, and consultants.  

Education Course & Certification Marketing 

• Support marketing campaigns that drive registrations for HL7 education offerings, certifications, digital badges, corporate training, certified educator partner programs, and job board promotions. 

• Create or adapt education-focused messaging for use across shared marketing channels, including email, social media, website, newsletters, and promotional materials. 

• Conduct market and audience research to inform education campaign positioning, segmentation, and promotional timing. 

• Maintain education marketing timelines so course dates, registration windows, and promotional deadlines are aligned. 

Education Event & Program Support 

• Assist with scheduling speakers for education events. 

• Communicate with participants, educators, speakers, and community partners to support education event planning and delivery. 

• Manage and track enrollment and attendance, and evaluations for education events. 

• Manage project timelines for courses and education events. 

• Prepare post-program reports that summarize participation, feedback, and follow-up actions. 

• Set up and host free and sponsored webinars at the Education Manager’s direction, managing logistics, registration, and smooth live delivery. 

• Manage webinar recordings. 

Core Marketing/Communications Channel Management 

• Manage the day-to-day social media calendar, drafting, scheduling, publishing, monitoring, and escalating engagement opportunities across membership, education, and broader HL7 priorities. 

• Help maintain HL7 website content so key pages remain accurate, current, and aligned with active campaigns. 

• Produce and adapt digital assets, including graphics, email templates, and short videos, in line with HL7’s visual identity standards. 

• Implement marketing emails and campaigns in HubSpot, MailChimp, Propfuel, and other platforms as needed, using clean audience lists and accurate segmentation. 

• Provide support as needed for presentation slides for Working Group Meetings, FHIR Connectathons, and DevDays.  

Analytics & Reporting 

• Maintain dashboards for membership, education, email, web, social, and campaign performance using tools like Google Analytics and platform-native reporting. 

• Deliver regular performance reports with recommendations on what to continue, adjust, or improve. 

Required Qualifications and Experience 

• 3–5 years of experience in a communications and marketing role with hands-on campaign execution; association, nonprofit, or healthcare experience is a plus. 

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience. 

• Experience in scheduling and moderating virtual meetings, training, and events. 

• Working proficiency with marketing tools: Canva, email marketing/automation platforms (HubSpot, MailChimp, Propfuel), CRM/AMS systems, social media schedulers, and Google Analytics. 

• Strong copywriting skills.  

• Attention to detail and proven follow-through across multiple campaigns and deadlines. 

• Comfortable with data — building reports, spotting trends, and turning numbers into recommendations. 

• Self-starter who notices what needs doing and takes the initiative to do it, and a team player who shares credit, asks for input, and pitches in when needed.

Note: Preference will be given to candidates based in Illinois, Michigan, Ohio, New Jersey, Pennsylvania, Maryland, Virginia, North Carolina, Florida, or Texas.