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You will lead international brand marketing and partnership strategies to drive measurable business growth for the Hershey's franchise. This involves translating consumer insights into growth platforms and collaborating with regional and cross-functional partners to commercialize global initiatives.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
Location
Remote
How will you fit in the big picture?
The Hershey International Team, which supports markets outside the United States, is building global brands and consumer-centered experiences through the Global Brand Office. In this role, you will lead the global Hershey's franchise and international partnership opportunities, working with U.S., regional, licensing, agency, and cross-functional partners to translate strategy into measurable business growth. You will serve as a trusted advisor on complex challenges and shape priorities across both near-term delivery and the three-to-five-year horizon.
What will you do?
• Lead and activate international brand marketing and partnership strategies, including major Brand Foundation workstreams (BF10).
• Translate consumer, category, competitive, and marketplace insights into clear growth platforms and business recommendations.
• Own delivery of the global Hershey's brand strategy and international partnership pipeline.
• Commercialize global platforms from ideation through execution in partnership with regional teams.
• Solve complex commercialization and project-delivery challenges by synthesizing information from multiple sources.
• Design and improve partnership processes and capabilities in collaboration with regional and licensing partners.
• Develop senior- and executive-level presentations for international, regional, and executive leadership audiences.
• Influence global cross-functional teams, work directly with external agencies, and build productive partnership relationships.
Minimum Requirements
Experience:
• 5+ years of relevant experience, aligned to Hershey's Manager-level standard.
• Experience within a leading CPG/FMCG company; partnership marketing or partnership execution experience is preferred.
• Demonstrated brand-building experience across insights, business reviews, equity and positioning, brand strategy, and creative/media development and execution.
• Experience developing and presenting brand strategies to gain alignment across stakeholders and senior leaders.
• Working knowledge of financial metrics and P&L fundamentals.
• Strong collaboration, communication, negotiation, and influence skills; solutions-oriented self-starter.
Education:
• Bachelor's degree required.
• MBA or equivalent marketplace experience strongly preferred; internal Hershey experience may be considered in lieu of an MBA.
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
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