Junior Media Buyer - Emerging Platforms

About the role

The Junior Emerging Platforms Media Buyer will support the execution and optimization of direct-response, lead-generation campaigns across emerging advertising platforms such as TikTok, Reddit, X (Twitter), Native networks, and other experimental channels.

This role is designed for someone with early experience in paid media who wants to develop strong fundamentals in performance marketing, focusing on cost-per-lead efficiency, creative testing, and conversion optimization.

You’ll work closely with our in-house marketing team to test and scale new platforms, manage live campaigns, analyze performance trends, and identify opportunities to expand successful channels. This is a hands-on, numbers-driven role focused on experimentation and performance results.

Location: Remote
Department: Marketing
Reports To: Director of Performance Marketing, Phil

What you'll do

Emerging Platform Campaign Execution (Lead Gen Focus)

• Assist in building, launching, and managing lead-generation and conversion campaigns across platforms such as TikTok, Reddit, X (Twitter), native networks, and other emerging channels.
• Support campaign setup including objectives, audiences, budgets, and placements optimized for CPL and conversion volume.
• Perform daily performance checks to ensure campaigns are spending efficiently and hitting lead goals.

Optimization & Scaling Support

• Help optimize budgets, bids, audiences, and placements under direction.
• Monitor key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.
• Assist with identifying scaling opportunities and underperforming segments.

Creative Testing & Iteration

• Support rapid creative testing across hooks, copy angles, formats (video, native, UGC), and offers.
• Help organize and rotate creatives to prevent fatigue and maintain performance.
• Provide performance feedback to creative teams based on data-driven insights.

Reporting & Performance Analysis

• Pull daily, weekly, and monthly reports from advertising platforms and internal dashboards.
• Track trends in CPL, lead volume, and efficiency and flag performance shifts early.
• Support performance summaries and testing recaps with clear takeaways.

Learning & Platform Exploration

• Stay current on best practices and updates across emerging advertising platforms.
• Research and analyze competitor ads and market trends to identify new testing opportunities.
• Actively develop skills in lead-gen strategy, creative testing, and performance optimization.

Qualifications

• 1+ year of experience in paid social, performance marketing, or digital advertising.
• Hands-on experience running campaigns on at least one advertising platform such as TikTok, Reddit, Meta, Google, or similar.
• Familiarity with advertising platforms such as:
• • TikTok Ads
  • Reddit Ads
  • X (Twitter) Ads
  • Native advertising platforms
  • Experience with multiple platforms is a plus but not required.
• Comfortable working with numbers and making decisions based on data.
• Proficient in Google Sheets or Excel for tracking and analysis.
• Basic understanding of conversion tracking, UTMs, and attribution.
• Familiarity with pixels or event tracking is a plus.
• Strong interest in what makes ads convert, not just how they look.
• Ability to think in terms of hooks, offers, angles, and messaging.
• Curious, coachable, and eager to experiment with new platforms.
• Able to manage daily tasks independently while collaborating with a remote team.
• Comfortable working in a fast-moving, test-and-learn environment.

Benefits

• Uncapped quarterly profit-sharing bonuses based on company performance
• 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
• • medical (Aetna)
  • dental (Guardian)
  • vision (Guardian)
• 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
• • $500 free FSA company contribution, even if $0 employee contribution
• 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)
• Unlimited paid time off with planned role/responsibilities coverage
• Work from home equipment budget (at company's discretion)
• Forever remote work environment

Why Join Us?

At Tort Experts, we believe in empowering our team members with growth opportunities, a flexible work environment, and the chance to make a tangible impact. If you thrive in fast-paced environments and are driven, client-focused, and eager to contribute to our mission of connecting clients with top-tier legal representation. Are you ready to lead the next wave of growth in legal marketing? Apply today and help us transform access to justice!

Please note that you may receive emails on behalf of Tort Experts from no-reply@ats.rippling.com. This is not spam and has been sent from our HR/Payroll system, Rippling.

If you are selected to move forward in the process, we will contact you directly. We kindly ask that you do not reach out to inquire about the status of your application. Due to the volume of submissions, we are unable to respond to individual application status requests.

AA/EEO Statement:

Tort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.