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AI Summary
Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.
IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.
Position Overview
We are seeking a highly imaginative and strategic Creative Strategist to scale our content engine and drive performance through smart, innovative storytelling. This role is central to our brand's voice and vision, responsible for conceiving and executing groundbreaking creative campaigns that resonate with a global audience. You will be comfortable in a high-growth environment, responsible for deploying thousands of ads per month while maintaining impeccable creative standards.
The ideal candidate is a master storyteller who lives for results, a cultural trend-spotter, and a strategic thinker who can translate brand objectives into compelling, multi-platform creative concepts. You will be at the forefront of our creative efforts, driving everything from high-level campaign ideas to the nuances of our daily social media presence.
Key Responsibilities
Drive Content Creation: Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals.
Scale Creative Output: Scale creative output by owning content and asset velocity goals, and by building and implementing AI-powered content systems.
Develop Growth Strategies: Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth.
Analyze and Optimize: Interpret ROAS, CTR, hook rate, thumbstop rate, etc., to inform weekly creative optimizations.
Lead Cross-Functionally: Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness.
Innovate with AI: Use AI to accelerate creative ideation, copywriting, and production workflows.
Map the Customer Journey: Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals.
What Success Looks Like
Monthly creative volume increases 2x while maintaining performance standards.
Ad creatives exceed CTR and ROAS benchmarks across paid channels.
Creative operations become faster, more autonomous, and data-informed.
Creative consistency and quality improve across every customer touchpoint.
Requirements
2-5 years of experience in creative strategy, content, or performance roles.
Have scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so).
Well-organized and operate at a high creative velocity, thriving in fast-paced, bottoms-up teams.
Love storytelling but live for results, with a keen eye for branding, detail, and copy.
Can apply our customers' lens to everything you create, ensuring our message always resonates.
Why Work at IM8?
Impact: Your ideas directly translate to business results and brand love.
Team: Join a team of grounded, ambitious, and kind coworkers who are passionate about our mission.
You Must Be AI-Native
Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.
Beat Claude Challenge
Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.
Want to stand out? Head to our GitHub repo and submit your Beat Claude challenge: https://github.com/Prenetics/beat-claude
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