Influencer Marketing Managers: Interview on Creator Discovery Processes
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AI Summary
What We're Researching
We're running a paid study on the methods and tools used to find creators for brand partnerships. The goal is to map the end-to-end workflow of influencer discovery, from initial search to final selection. Your experience will help us understand the real-world friction points in building campaign rosters.
How It Works
During this remote interview, you will walk us through a recent campaign where you had to source new influencers. You will also explain how you evaluate a creator's metrics, audience alignment, and overall fit for a brand. Finally, we will discuss the bottlenecks you experience during the selection phase.
Who This Is For
We are looking for marketing professionals who actively manage influencer or creator campaigns at a brand or agency. We welcome Influencer Marketing Managers, Social Media Strategists, Creator Partnerships Leads, and Talent Buyers. The ideal candidate has hands-on experience running searches and making final roster decisions.
What You'll Do
Describe a recent time you sourced creators for a new marketing campaign.
Walk us through the exact platforms, databases, or social tools you use for discovery.
Explain your criteria for evaluating an influencer's audience and engagement metrics.
Detail the approval process your team follows before finalizing a partnership.
Who Should Apply
Professional experience managing influencer marketing campaigns at a brand or agency
Hands-on responsibility for sourcing, vetting, and selecting creators
Familiarity with creator discovery platforms or social media search workflows
Comfortable discussing your day-to-day sourcing strategies in a remote interview
Compensation
$250 one-time
Ready to participate?
About Terac
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac.
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