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AI Summary
You will own the full growth playbook for the brand in China, including brand presence, creator partnerships, and revenue generation. You are responsible for managing the budget and driving key performance metrics such as GMV, CAC, and margin.
The Role
We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.
What You'll Do
>> Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.
>> Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.
>> Build retention on WeChat Funnel social traffic into our WeChat Mini-Program store. Manage community groups that drive repeat purchases and loyalty.
>> Localize with taste Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically.
>> Own the numbers You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.
Who You Are
Send your resume and a short cover letter via our Jazz HR portal. Only shortlisted candidates will be contacted.
STERRY Limited is an equal opportunity employer.
We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.
What You'll Do
>> Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.
>> Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.
>> Build retention on WeChat Funnel social traffic into our WeChat Mini-Program store. Manage community groups that drive repeat purchases and loyalty.
>> Localize with taste Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically.
>> Own the numbers You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.
Who You Are
- 3+ years growing a Western fashion or lifestyle brand in China
- Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs — you know what works today
- An existing network of KOLs, KOCs, and MCN partners you can activate quickly
- Fluent in Mandarin; professional in English
- Data-driven, but with genuine brand sensibility and fashion taste
- A builder — you'd rather create something than manage something already built
- Executive compensation with incentives tied to GMV and profitability
- Full ownership of the China business — strategy, execution, and results
- Remote flexibility and autonomy
- MPF + Paid Time Off
Send your resume and a short cover letter via our Jazz HR portal. Only shortlisted candidates will be contacted.
STERRY Limited is an equal opportunity employer.
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