Head of Content Marketing

Creator Program Ownership

• Own and scale Cathoven's creator growth project end-to-end.
• Manage content strategy across the creator program, including feedback loops, performance optimization, hooks, and overall content direction.
• Oversee workflow across sourcing, onboarding, and activation of creators.
• Lead and oversee a team of 6 junior marketing specialists and interns, ensuring alignment with program goals and consistent execution.
• Build effective systems to help the creator program scale in a structured way.
• Identify bottlenecks in the process and continuously improve workflows over time.

Creator Management & Performance

• Directly manage a portfolio of creators across different markets.
• Guide creators on content direction, hooks, formats, and execution quality.
• Track creator performance closely and identify what is working and what is not.
• Support underperforming creators with clear feedback and improvement direction, and make replacement decisions when needed.
• Ensure consistent content output and stronger performance across the creator base.

Content Strategy & Growth

• Work closely with content templates, examples, and performance data to improve output quality.
• Help shape content strategy based on platform performance, audience response, and conversion signals.
• Spot winning patterns, double down on successful content directions, and turn learnings into repeatable playbooks.
• Contribute to scaling Cathoven's creator led growth engine across channels and geographies.

Execution in a Fast-Moving Environment

• Operate with a high level of ownership in one of the company's strongest revenue driving projects.
• Stay hands on and execution focused while balancing strategy, creator management, and operational improvement.
• Work effectively under pressure and maintain momentum in a fast changing environment.

• At least 5 years of solid hands-on experience (not 20 years) in creator marketing, influencer marketing, creator operations, growth, or a closely related area, ideally in a startup or fast-paced environment.
• Proven experience directly managing creators, not only coordinating with them or acting as a liaison.
• Ability to quickly adapt to new tools, evaluate available options, and identify the best solutions to support the team's needs and workflows.
• Experience owning a creator or influencer program, campaign, or workflow with visible responsibility for outcomes.
• Strong understanding of short-form content (instagram, tiktok, youtube), creator performance drivers, and how to improve content quality over time.
• Ability to use performance data and practical judgment to make decisions quickly.
• Comfort working in a fast-paced startup environment with high ownership and changing priorities.