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Perhire

GTM Expert (Freelance)

Posted 3 months ago
Worldwide
2-5 years experience
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AI Summary

Develop and execute Go-To-Market strategies for early-stage startups, focusing on pipeline generation and market entry. Responsibilities include creating messaging frameworks, running demand generation programs, and instrumenting GTM tools.

This is a remote position.

This isn't a job at Perhire. It's an application to join Perhire's vetted GTM talent network.


Perhire is a Pre-Vetted Talent matching platform. Our clients are early-stage startups and growth companies. They come to us when they need sharp GTM talent and they need it fast. This quarter we've had a steady stream of briefs: founders who need someone to own their first pipeline, growth leads who need a demand gen partner, product teams that need a GTM motion built from scratch.


We're building a bench of GTM professionals we trust. When a client brief lands that matches your profile, we come to you directly: pre-scoped brief, clear budget, zero pitch decks.


If you're tired of chasing bad leads, writing proposals into the void, or explaining what GTM means to every new client, this is a better way to work.


What You'll Work On (Client-Side)


Projects vary by client, but typically include:

  • Building or validating GTM strategy for new product launches or market entries
  • Owning outbound sequences, pipeline generation, and lead qualification
  • Setting up and running demand generation programs (paid, content, community, or outbound)
  • Creating messaging frameworks, positioning documents, and ICP definitions
  • Instrumenting GTM with the right tools and handing off a system that runs

You will be matched to clients based on your domain depth, industry fit, and availability. Engagements range from 4-week sprints to 3-month embedded partnerships.


Who We're Looking For


  • You've done GTM in the real world. Not in decks. In markets. You've built pipelines, run outbound, owned messaging, and shipped campaigns. You know the difference between a GTM strategy that sounds smart and one that actually moves revenue.
  • You're comfortable working directly with founders and senior stakeholders. You can run discovery, set expectations, structure a brief, and deliver without hand-holding.
  • You're not a generalist marketer. GTM is your craft.


Requirements

Minimum Requirements

  • 4+ years of hands-on GTM experience (SaaS, B2B, or growth-stage startup preferred)
  • Demonstrated ability to own a GTM motion end-to-end, from ICP definition to pipeline
  • Proficiency with at least 2–3 GTM tools (Apollo, Lemlist, HubSpot, LinkedIn Sales Navigator, Clay, etc.)
  • Ability to work async, communicate in writing, and operate independently
  • Prior freelance or consulting experience strongly preferred


Benefits

Why Perhire

  • Pre-scoped briefs. Clients come with budgets and context. You're not starting from zero.
  • NYOC (Name Your Own Commission). Set your own rate: 0-15% commission, no platform tax eating your margin.
  • No bidding wars. You're matched, not ranked against 50 other applicants.
  • PM support on every engagement. We handle the admin. You focus on the work.
  • Built for how you actually freelance. Short engagements, clear deliverables, repeat clients if the fit is right.

How It Works

  1. Apply and complete the async pre-screening assessment
  2. If selected, you're onboarded onto the Perhire platform and added to our GTM talent bench
  3. When a matching client brief comes in, we reach out to confirm fit and availability
  4. Engagement begins within 5–7 days of match confirmation

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