Growth Lead (Robotics & World Models)

 Posted 2 months ago
     
0-2 years experience
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AI Summary

The Growth Lead will be responsible for scaling storytelling and attention for robotics and world models by running creative growth campaigns and producing visual-first content using AI tools and product demonstrations. This role involves owning the end-to-end lifecycle of growth initiatives, including concept development, content creation, launch, and iteration, while building the brand voice and social presence.

About the job

🚀TLDR: Scale storytelling and attention for impactful, real-world robotics and world models. Series A, top-tier investors and team, in an incredibly exciting and fast-growing space.

About Bifrost :

Bifrost recreates the real world in simulation. Our data and infrastructure enable the world’s largest robotics companies to train and evaluate systems at the speed of software, from helping NASA explore Mars autonomously to automating dangerous industrial work. Series A, backed by Sequoia Capital, Lux Capital, and Airbus Ventures.

About the Role :

We’re looking for a AI-native, highly creative, scrappy, and execution-oriented Growth Lead to help define how Bifrost shows up in the world. You’ll define brand, storytelling, and scale attention.

This is a hands-on role for someone who loves turning ideas into high-ROI campaigns. You’ll own the end-to-end lifecycle of growth initiatives and experiments: concept → content → launch → iteration. You’ll work directly with the founders to build Bifrost’s brand voice, social presence, and a user-driven growth engine from the ground up.

What You’ll Do

  • Run creative growth campaigns that cut through the noise

  • Produce visual-first content using AI tools and our product (short-form video, graphics)

  • Direct and produce video content with external partners

  • Engage with robotics research community and develop relationships and partnerships

  • Leverage AI tools to automate workflows and to scale output

  • Own and grow social channels (LinkedIn, X, Instagram, newsletters, podcasts)

  • Own content calendar and ship consistently with speed and originality

  • Turn product, customer, and internal insights into compelling narratives

  • Experiment fast, double down on what works, and iterate constantly

Who You Are

  • 0–3 years in growth, marketing, content, or similar

  • Keen to leverage the latest AI tools to automate your workflows

  • Strong creative instincts and sense of what captures attention

  • Comfortable on camera and producing video end-to-end

  • Organized but fast-moving and flexible

  • Deeply online/X/Twitter and excited to experiment with social channels

  • Comfortable with ambiguity and figuring things out

  • Extrovert

Bonus

  • Any Devrel experience

  • Any Robotics experience

  • Any Research experience

What We Offer

  • Competitive compensation

  • Comprehensive benefits package (healthcare, PTO, etc.).

  • Opportunity to work directly with the founding team from Nvidia, Google, and Lucasfilms and grow quickly.

  • A collaborative, supportive environment with plenty of room to explore new skills.

  • Great memes.

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