Growth & GTM Engineer

Who we are

There is a business owner in Lagos who woke up this morning and still hasn't received a payment she sent last week. She's not waiting because the money isn't there. She's waiting because the infrastructure that moves it was never built with her in mind.

Juicyway exists to fix that. We are building the financial rails that connect African businesses to the world — cross-border payments, FX conversions, and global liquidity — fast, transparent, and built for the people who have been underserved by every system that came before us. Our mission isn't a slide. It's the reason we come to work: every African should be able to participate in the global economy on equal footing.

We're not improving what exists. We're replacing it.

And the infrastructure doing the replacing moves real money, in real time, across multiple countries. Which means the security of what we build is not a compliance checkbox. It is the foundation on which the whole mission stands or falls.

The team you're joining

The Security and Infrastructure team protects Juicyway's technology, people, and products. We are technical in what we build but operational in how we work, and we are committed to supporting every product and every bold bet Juicyway makes. Our tenets are simple: prioritise for impact, prepare the foundations for transformative financial technology, and build a security culture that runs deeper than policy.

Tasks

Growth Instrumentation

• Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
• Ensure consistent and reliable event tracking across all customer touchpoints
• Improve funnel visibility from install through repeat transaction
• Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools

Attribution and Measurement

• Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
• Improve attribution accuracy across paid and organic channels
• Establish reliable and trusted channel performance reporting
• Eliminate blind spots in acquisition and activation measurement
• Maintain source attribution consistency across acquisition, lifecycle, and reporting systems

Growth Data Infrastructure

• Design and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructure
• Own source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environments
• Ensure data quality and consistency across all connected platforms
• Partner with Engineering and Data teams to improve data accessibility and reliability
• Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams

Lifecycle and Engagement Infrastructure

• Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
• Own push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messaging
• Monitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOS
• Ensure real-time data availability for lifecycle campaigns and segmentation
• Improve deep-linking reliability across web and mobile
• Improve lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeys

Customer-Facing Growth Features

• Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
• Develop activation nudges, lifecycle triggers, and engagement features directly within the product
• Ship and test growth features quickly in close collaboration with Product and Design teams
• Support implementation of loyalty and retention systems including Juice Points

Experimentation Platform

• Build and maintain A/B testing infrastructure, feature flagging, and experimentation frameworks
• Enable rapid testing across onboarding, activation, lifecycle, referral, and retention programmes
• Improve experimentation velocity across Growth and Product teams
• Establish best practices for measurement, experimentation, and learning loops

Funnel Optimisation

• Own technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat Usage
• Identify friction points and collaborate with Product and Growth teams to improve conversion performance
• Improve visibility into customer drop-off points, behavioural patterns, and conversion opportunities

Requirements

• 3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar roles
• Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
• Strong SQL proficiency and experience working with relational databases
• Experience with event instrumentation, tracking plans, and analytics implementation
• Experience implementing and managing attribution platforms, AppsFlyer preferred
• Experience with customer data platforms, Segment preferred
• Experience with product analytics platforms such as Mixpanel or Amplitude
• Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
• Experience working across web and mobile environments
• Experience working with APIs and data integrations
• Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
• Strong understanding of experimentation methodologies and A/B testing frameworks
• Strong product thinking and understanding of customer journeys, activation, and lifecycle systems

Nice to Have

• Fintech, consumer app, marketplace, or remittance experience
• Familiarity with Firebase FCM and push notification infrastructure
• Experience building referral systems, rewards systems, or gamification features
• Familiarity with React, React Native, and Ruby/elixir
• Experience with feature flagging platforms
• Experience working in high-growth or early-stage startups

Benefits

What We Offer

• Competitive compensation
• Fully remote working
• Unlimited PTO
• Generous parental leave
• The opportunity to build from the ground up, with your impact visible every day
• A bold, ambitious team on a mission to open global markets to Africans everywhere

Why This Role Matters

The fastest-growing companies are not necessarily the ones spending the most on acquisition. They are the ones that understand their users best and move fastest from insight to action.

This role is responsible for building that capability at Juicyway.

What Success Looks Like

Immediate Priorities (First 90 Days)

Growth Stack Stabilisation

• AppsFlyer implementation and attribution governance
• Segment audit and routing optimisation
• Customer.io trigger reliability and lifecycle infrastructure
• Firebase FCM migration and push notification deliverability
• Mixpanel event coverage and funnel visibility

Source of Truth and Reporting

• Improve consistency between PostgreSQL, analytics platforms, CRM systems, and executive reporting
• Reduce reporting discrepancies and attribution ambiguity
• Establish trusted growth reporting across teams

Lifecycle and Reactivation Infrastructure

• Enable reliable segmentation and customer journey orchestration
• Support dormant user reactivation initiatives
• Improve onboarding, activation, and retention visibility

Growth Experimentation

• Build the infrastructure required for faster testing and iteration
• Improve measurement across acquisition, onboarding, activation, referral, and retention programmes