Growth & Communications Lead

Who We Are:

We build infrastructure that delivers massive amounts of web data to the companies training the world’s most powerful AI models.

We're the team that helps to power and support Grass, a bandwidth-sharing network that lets us operate a massive distributed crawler, giving us unique access to high-quality public web data at global scale. On top of that, we’ve built pipelines for ingesting, segmenting, and annotating billions of videos, transcripts, and audio files, powering dataset creation for frontier labs.

We’re lean, technical, and move fast. No red tape, no slow decision-making; just a team of builders pushing to expand what’s possible for open web data and AI.

The Role:

We’re seeking a Growth & Communications Lead to tackle the challenge of shrinking online attention spans. You will help identify, develop, and execute strategies to drive user acquisition and shape our external narrative. This role demands the ability to craft clear, compelling, and on-brand messaging that cuts through the noise across all channels. Success hinges on refined judgment for tone and resonance combined with rapid experimentation to scale our network while also articulating our mission.

Please note: This role requires a work schedule that sufficiently overlaps with EST business hours to collaborate effectively with the team.

Who You Are:

• A strong, versatile copywriter who can turn complex ideas into clear, engaging, and persuasive language.

• Curious and passionate about growth, experimentation, and user behavior.

• Embraces feedback as a tool for continuous improvement.

• Innovative thinker who thrives in fast-paced environments.

• Creative problem solver and strong communicator.

• Comfortable balancing short-term wins with long-term strategy.

• Persistent and resourceful in solving challenges.

• High integrity and seeks out responsibility.

• Resilient, motivated to get things done, and eager to learn.

• Values team success over personal recognition; organized, detail-oriented, and process driven.

What You'll Be Doing:

• Owning copywriting across key channels (email, landing pages, in-product copy, social, blogs, and campaigns) to drive user acquisition, activation, and engagement.

• Identifying and analyzing growth opportunities across user acquisition, and engagement channels.

• Building relationships with influencers, creators, and various internet communities to amplify brand visibility and drive adoption, including writing briefs and suggested copy.

• Managing and optimizing paid acquisition campaigns across major ad platforms (e.g., Meta, Google Ads) to scale growth efficiently.

• Tracking and analyzing KPIs (CTR, conversion rate, engagement, etc.) to measure the impact of copy and inform decisions.

• Developing and framing the company's brand position, narrative, and tone across various social and digital platforms.

• Shaping how we show up online through consistent, thoughtful, and on-brand messaging.

• Blending deep technical understanding with creative storytelling to explain our mission, products, and business model.

• Creating unexpected ways to showcase our work, including our open source initiatives and research.

• Creating multi-format educational content (short-form, long-form, visual-supporting copy) for a variety of audiences and depth levels.

Skills, Requirements and Qualifications:

• Bachelor’s degree or equivalent work experience

• Minimum of 2 years of experience in a growth, marketing, communications, or creative role with a primary focus on copywriting

• A strong portfolio demonstrating clear, persuasive, and results-driven copy across multiple formats (email, web, social, product, campaigns).

• Exceptional written communication skills; you are an excellent writer and editor with high attention to detail, tone, and clarity.

• Strong analytical skills with experience using data to test, measure, and iterate on copy and campaigns.

• Ability to manage multiple projects, deadlines, and priorities simultaneously.

• Uses first principles and systems thinking to understand and solve problems.

• Strong interpersonal skills; you are personable and able to manage expectations across many stakeholders and multiple ongoing relationships.

• Ability to work under pressure, meet deadlines, and adapt quickly based on feedback and performance data.

• Strong strategic thinking and problem-solving skills; comfortable moving between high-level narrative and tactical execution.

Why Work With Us:

• Opportunity. We are at the forefront of developing a web-scale crawler and knowledge graph that improves access to public web data and extends the value of AI to the people.

• Culture. We're a lean team with a high bar. We come to work not to be comfortable, but to find out what we're capable of and to do work that matters. We're not calling for people who keep things moving. We're calling for people who make everyone around them better.
  We prioritize low ego and high output. This is a fully remote team.

• Compensation. You’ll receive a competitive salary, benefits and equity package.