Job Overview

We are seeking an experienced, detail-oriented Graphics Designer DTC to develop high-converting visual marketing assets, digital ad creatives, and e-commerce storefront graphics for direct-to-consumer (DTC) brands selling physical products online (with a strong focus on health, beauty, supplements, and consumer goods). This role combines visual merchandising, physical product presentation, and conversion-driven design to create compelling visual touchpoints across Shopify storefronts, Amazon listings, and paid digital ads.

The ideal candidate has hands-on experience designing for physical e-commerce product portfolios, building Amazon A+ content and listing image stacks, creating Shopify Product Detail Page (PDP) graphics, and converting creative briefs into polished, high-converting visual assets. While not required, familiarity with AI tools (such as Claude, Midjourney, or Photoshop Generative Fill) to streamline workflows, iterate quickly, and scale design output is a strong plus. You will work closely with marketing teams and stakeholders to deliver high-impact visual assets while continuously improving reusable design systems for efficiency and scale.

Core Tasks

• Design High-Converting DTC & Marketplace Assets: Create digital ad creatives, social media graphics, email assets, promotional banners, and e-commerce visuals specifically tailored to highlight physical products sold online.
• Build Amazon Listing Graphics & A+ Content: Design high-converting 7-image Amazon carousels, ingredient breakdown infographics, "Us vs. Them" comparison charts, trust badge callouts, and Premium EBC/A+ content modules.
• Develop Shopify Storefront & PDP Visuals: Create vibrant hero banners, mobile-optimized Product Detail Page (PDP) value modules, offer bundle graphics ("Buy 2 Get 1 Free"), and promotional landing page sections.
• Iterate at Speed for Growth Sprints: Rapidly generate visual ad variations (testing different product angles, hooks, headlines, and layouts) to optimize click-through and conversion rates.
• Build Reusable Design Systems: Maintain and expand a library of Figma components, Amazon/Shopify design templates, and asset frameworks to streamline production and improve delivery speed.
• Maintain Visual Brand Consistency: Manage client brand assets and guidelines to maintain cohesive visual themes across paid ads, web storefronts, and marketplace channels.
• Refine Messaging & Visual Hooks: Assist in structuring and refining on-screen copy, visual hierarchy, and promotional callouts to drive immediate customer action.

Must-Haves

• 3+ years of experience in growth marketing and e-commerce design specifically for direct-to-consumer (DTC) physical product brands, health/beauty/supplement brands, or growth agencies.
• Proven Shopify & Amazon Design Experience: Demonstrated portfolio showing high-converting Amazon A+ Content, 7-image listing stacks, and Shopify PDP visual modules alongside paid social ad creatives.
• Proficiency in Figma and Adobe Creative Suite: Strong hands-on ability to use Figma and low-code design/page-builder tools to construct clean, mobile-responsive e-commerce layouts.
• Understanding of fundamental design principles: Mastery of typography, spatial composition, visual hierarchy, layout strategy, and color theory applied to physical product renders.
• Conversion-Focused Copywriting & Layout Skills: Proven ability to structure punchy headlines, benefit callouts, and offer badges that drive immediate online conversions without sacrificing aesthetic quality.
• High Conscientiousness: Exceptionally detail-oriented with strong follow-through and organizational habits.
• Strong Communication Skills: Professional, C-level written and verbal English communication abilities.
• Time Alignment: Ability to work full-time EST hours.

Nice-to-Haves

• Hands-On AI Experience: Familiarity with using Claude, Midjourney, or Photoshop Generative Fill to assist with background generation, lighting adjustments, or copy brainstorming.
• Experience with Page Builders & Motion: Familiarity with Shopify page builders (Shogun, GemPages, Rebuy) or basic motion graphics/GIF editing for social ad platforms.
• Design Systems: Experience building lightweight design systems, UI kits, or component libraries for e-commerce design teams.