Graphic Designer - DTC

Job Overview

We are seeking a highly creative and execution-focused Graphics Designer DTC to develop high-performing digital ad creatives, visual assets, and marketing collateral for direct-to-consumer (DTC) brands. This role combines visual design, brand alignment, and rapid iteration to produce compelling customer touchpoints that drive sales and campaign performance. The ideal candidate excels at turning marketing briefs into eye-catching graphics, social ad variants, and digital marketing assets while maintaining a consistent visual identity across multiple client campaigns. You will work closely with marketing teams and clients to deliver polished visual assets at speed, leveraging design software and modern tools to continuously scale output and efficiency.

Core Tasks

• Design High-Converting Visual Assets: Create digital ad creatives, social media graphics, email design assets, and promotional marketing collateral tailored for DTC audiences.
• Maintain Visual Consistency: Ensure brand guidelines, typography, color schemes, and visual identity remain consistent across all client assets and campaign variants.
• Execute End-to-End Briefs: Own the visual design process from the initial creative brief to final asset production and handoff.
• Iterate for Performance: Rapidly produce ad creative variations (testing different visual hooks, layouts, and headline placements) to support growth marketing sprints.
• Build Reusable Design Systems: Maintain structured component libraries, design templates, and visual asset repositories in Figma to speed up daily output.
• Client & Asset Management: Work directly with clients to collect brand guidelines, logos, photography, and creative assets necessary for campaign execution.
• Cross-Functional Alignment: Collaborate closely with performance marketers and copywriters to align visual designs with overall campaign strategy and conversion goals.

Must-Haves

• 3+ years of experience in graphic design for DTC brands, e-commerce, or fast-paced marketing agencies.
• Solid design portfolio showcasing high-converting digital ad creatives, social media graphics, and DTC marketing collateral.
• Mastery of fundamental design principles (typography, visual hierarchy, spatial composition, color theory, and layout strategy).
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator) to build high-quality visual layouts efficiently.
• Understanding of conversion-focused design: Ability to structure visuals so they capture attention, guide the eye, and drive immediate user action.
• Highly conscientious with extreme attention to detail, file organization, and follow-through.
• Strong (C-level) written and verbal English communication skills for client interfacing and team collaboration.
• Ability to work full-time EST hours.

Nice-to-Haves

• Hands-on experience using AI-assisted tools (Claude, ChatGPT, Midjourney, etc.) to speed up copywriting refinement, visual brainstorming, or prompt-based asset generation.
• Basic experience with motion graphics, short-form video editing, or GIF creation for social ad platforms (TikTok, Instagram Reels, Meta).
• Experience using low-code landing page builders (Fable, Framer, Webflow) or building lightweight design systems and component libraries in Figma.