Google Advertising Strategist

Location: Colombia (Remote)
Schedule: Full-time, aligned with U.S. Eastern Time (EST) business hours
Reports to: Digital Marketing Manager

About Digital Resource

Digital Resource is a full-service digital marketing agency headquartered in West Palm Beach, Florida. We partner with growth-minded businesses to build custom digital strategies that turn traffic into measurable revenue. Our team values curiosity, accountability, and doing great work that makes clients feel unstoppable.

Why This Role Matters

As our Google Ads Strategist, you’ll own the strategy and performance of paid search campaigns that directly impact client growth. You’ll translate business goals into high-performing Google Ads programs, continuously optimize for ROI, and clearly communicate what’s working (and why) to clients and internal teams.

What You’ll Do

• Develop and execute Google Ads strategies aligned to client short- and long-term business objectives.

• Build, launch, and manage Google Ads campaigns across Search, Performance Max, Display, YouTube, and remarketing (as applicable).

• Conduct in-depth keyword research, audience targeting, and competitive analysis to uncover scalable growth opportunities.

• Write compelling, conversion-driven ad copy and partner with designers to produce effective supporting creative when needed.

• Optimize campaigns daily through bid strategy adjustments, budget allocation, targeting refinements, and ad/landing page testing.

• Run structured A/B tests to improve CTR, conversion rate, CPA, ROAS, and Quality Scores.

• Track performance using Google Ads, Google Analytics, and other reporting tools; surface insights and recommendations.

• Provide clear campaign updates and reporting on a cadence aligned to client expectations (daily notes + weekly/monthly reporting).

• Collaborate closely with Account Managers and cross-functional teams to ensure client success and satisfaction.

• Stay current on platform updates and industry trends, proactively applying best practices.

What Success Looks Like

In your first 90 days, you’ll:

• Take ownership of assigned accounts and campaign roadmaps.

• Identify and implement immediate optimization wins.

• Establish reliable reporting rhythms and client-ready insights.

• Improve performance against core KPIs (CTR, CVR, CPA, ROAS, Quality Score).

Qualifications (Must-Haves)

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

• 2+ years hands-on experience managing Google Ads accounts with measurable performance results.

• Active Google Ads Certification (required).

• Active Google Analytics Certification (required).

• Strong knowledge of keyword strategy, targeting, conversion tracking, and attribution.

• Proven ability to analyze click-through rate, conversion, spend, and creative performance for optimization.

• Excellent written, verbal, and presentation skills, with the ability to simplify complex ad dynamics.

• Highly organized, self-motivated, and comfortable managing multiple priorities in a fast-paced environment.

Nice-to-Haves

• Experience with ecommerce, lead gen, or multi-location service businesses.

• Familiarity with landing page testing and CRO concepts.

• Experience collaborating directly with clients or account teams.

Key Performance Indicators

• Increased click-through rate (CTR)

• Improved conversion rate (CVR)

• Lower cost per acquisition (CPA)

• Increased return on ad spend (ROAS)

• Higher Quality Scores

• Increased paid search traffic aligned to campaign goals

• Consistent achievement of client-specific objectives (leads, sales, pipeline, etc.)