Google Ads Specialist

As a Google Ads Specialist, you will be responsible for developing, managing, and optimizing paid search campaigns for a portfolio of dental practices. You will work closely with Account Managers and other marketing specialists to ensure campaigns align with client goals and deliver strong performance.

This is a client-facing role that requires both technical expertise and strong communication skills. The ideal candidate can confidently analyze campaign performance, identify opportunities for improvement, and explain results in a clear and meaningful way to clients.

Responsibilities

• Develop, launch, and manage Google Ads campaigns across Search, Performance Max, Display, and other relevant campaign types.
• Monitor campaign performance and make strategic optimizations to improve lead quality, conversion rates, and return on ad spend.
• Conduct keyword research, search term analysis, and account audits.
• Identify trends in search behavior and proactively adjust campaign strategies to capitalize on emerging opportunities.
• Analyze campaign data to diagnose performance issues and implement effective solutions.
• Collaborate with Account Managers to align advertising strategies with client goals and business objectives.
• Present campaign performance and recommendations to clients in a professional and easy-to-understand manner.
• Track and report on key performance metrics using Google Ads, Google Analytics, and other reporting tools.
• Stay current on Google Ads platform updates, industry trends, and best practices.
• Continuously seek opportunities to improve campaign performance, internal processes, and overall client results.

Qualifications

Required:

• 3+ years of hands-on Google Ads management experience.
• Proven track record of successfully managing and optimizing paid search campaigns.
• Strong understanding of campaign structure, bidding strategies, conversion tracking, and performance analysis.
• Experience with Google Analytics and Google Tag Manager.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple accounts and priorities in a fast-paced environment.
• Comfortable presenting campaign performance and recommendations directly to clients.

Preferred:

• Experience working in a marketing agency environment.
• Experience in the dental, healthcare, or local-service industries.
• Google Ads certifications.
• Experience with call tracking, CRM integrations, and lead attribution reporting.

What Success Looks Like

• Consistently improving client campaign performance and lead quality.
• Proactively identifying opportunities for growth and optimization.
• Building trust and confidence with clients through strong communication and expertise.
• Collaborating effectively with internal teams to achieve client goals.
• Staying ahead of industry changes and implementing innovative strategies.