Go-to-Market Coordinator

About the Work

Responsibilities

Launch Ownership

• Own assigned product launches from end to end—the updates that get minimal marketing support today
• Manage logistics, handoffs, and timelines for launches: creative briefs for the Marketing team, channel coordination, and scheduling
• Partner with Product Marketing to identify mid/lower-tier updates, define their messaging and audience, then independently work with Creative and Content to reach the right people through our established channels

Cross-Functional Coordination

• Coordinate with Marketing Team and Product Managers to stay ahead of the shipping calendar and schedule marketing launches
• Coordinate with Support Teams and the Online Community Manager to ensure that every marketing launch lands as a complete experience (right-sized according to launch tier)
• Attend cross-departmental product tour meetings and report on findings as needed
• Keep launch databases, timelines, and projects organized in Notion and Asana

Content & Asset Execution

• Take frameworks defined by senior Marketing Team members and execute the pieces within them—e.g., build/publish blog posts, build/test emails, create/publish in-app guides
• Build interactive product and feature demos from an outline
• Gather and fact-check competitive research
• Collect, sort, and organize customer testimonials

What You Bring

• 1–2 years of experience in marketing, communications, or a related field 
  • Internships and coursework may qualify
  • Candidates who have successfully collaborated with marketing teams while in a non-marketing role may also be considered
• Exceptionally organized, with a knack for managing multiple moving parts, deadlines, and handoffs without letting things slip
• Strong communication, experience with copywriting, and an eye for clear messaging
• Comfortable learning new tools quickly; experience with content, email, or marketing platforms (e.g., a CMS, email tool, or project tracker) is a plus
• Collaborative and proactive: You ask good questions, chase down answers, and keep work moving along
• Genuine interest in building a career in product marketing

Competencies

• Owner of the details. Manages timelines, handoffs, and many concurrent launches with precision, and is the reason nothing gets missed.
• Reliable executor. Takes a defined strategy or framework and turns it into finished, on-brand, published work.
• Collaborative connector. Works smoothly across departments, asking thoughtful questions, surfacing blockers early, and keeping everyone aligned.
• Eager learner. Curious about products, customers, and the craft of product marketing, and actively building toward a Product Marketing career.

Who We Look For

The best fits for any role on the Planning Center team are people embodying our Core Values:

• Engage with Humility - We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.
• Invest in our team - We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.
• Do Our Best Work - We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.
• Focus on Customer Impact - We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.
• Think Holistically, Work Iteratively - We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.

We believe the strongest teams comprise people with diverse backgrounds and experiences, and we are committed to cultivating that diversity here at Planning Center. We're building an inclusive, supportive place for you to do your best work. Planning Center is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program.

The Hiring Process

During the hiring process, you’ll have a chance to interact with several members of our team. We want this process to feel clear, respectful, and human— you’re getting to know us just as much as we’re getting to know you.

Applications will be accepted until June 30th, 2026 at 8:00am PT. We review applications on a rolling basis and may close the posting early once we’ve built a strong pool of candidates, so we encourage you to apply early!

Below is an outline of the steps in our hiring process.

• Step One: Apply with a resume and complete the application questions so we can learn more about your background and experience
  Our application questions are a chance for us to get to know you, so feel free to answer them the way you might in a cover letter and in your own words.
• Step Two: Initial phone screen with someone from our Talent Acquisition team to get to know one another and discuss work and culture
• Step Three: Interview with our Product Marketing Managers and Director of Marketing 
• Step Four: Interview with other members of our Marketing team
• Step Five: A take home assessment to dig into your unique experience and background
• Step Six: Interview with the team to review your take home and ask final questions
• Step Seven: Pending all goes well, we'll extend an offer

Compensation & Logistics

• This is a US-based role; candidates must reside in and be authorized to work in the United States (we are currently unable to offer employment to those with H-1B visas)
• Candidates must be willing to travel three times each year to connect with the rest of the team
• The annual salary range for this position is $70,400 - $89,600

Benefits

We love our team—it’s one of the core pillars that guides how we work every day. That’s why we invest deeply in your well-being, growth, and balance. Here are some highlights (you can explore all our benefits here):

Get paid:
We offer competitive pay no matter where you live. We also contribute to your 401(k), provide a charitable giving match of up to $2,000 per year, offer a generous allowance for continued education, and include a coworking stipend.

Be healthy:
You’ll receive generous paid sick and vacation time, $200 per month for physical fitness and mental health, and 95% medical plus 100% dental premium coverage.

Get out:
Enjoy paid Fridays off year-round, because we believe doing your best work includes having the time and space to rest, recharge, and live fully. We also offer a month-long sabbatical every five years, a week off between Christmas and New Year’s, a week each year to serve with a globally focused non-profit, and two weeks of paid vacation (increasing to three over time).