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General Marketing Manager (Full‑Time or Fractional)

Posted 2 months ago
2-5 years experience
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AI Summary

Develop and execute multi-channel marketing strategies while producing high-quality video content for various platforms. Manage brand positioning and visual identity while analyzing performance metrics to optimize growth.


Job Title: General Marketing Manager (Full‑Time or Fractional)

Location: Remote USA ‑based

Start Date: Immediate

About Us

We’re looking for a creative powerhouse who can drive marketing strategy and produce standout video content. If you love building brands, experimenting with new ideas, and moving fast, you’ll thrive here.

Responsibilities

  • Develop and execute multi‑channel marketing strategies (social, email, content, paid).
  • Produce high‑quality video content—concepting, scripting, filming, editing.
  • Manage brand messaging, positioning, and visual identity across platforms.
  • Create compelling content for social media, website, and campaigns.
  • Analyze performance metrics and optimize campaigns for growth.
  • Support product launches, events, and community engagement initiatives.
  • Collaborate with leadership to shape marketing priorities and growth roadmap.

Qualifications

  • 3+ years of marketing experience; startup experience preferred.
  • Strong video production and editing skills (Adobe Premiere, Final Cut, etc.).
  • Excellent storytelling, copywriting, and content‑creation abilities.
  • Comfortable working independently and wearing multiple hats.
  • Data‑driven mindset with experience using analytics tools.
  • Ability to adapt quickly, iterate fast, and deliver high‑quality work.

Schedule

  • Flexible: fractional (10–20 hrs/week) or full‑time.



Requirements

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