Funnel Conversion Specialist

About Legacy Farmer

Legacy Farmer helps American farmers and ranchers master their finances and maintain their legacy. We exist to protect the legacy of agriculture, one family farm at a time, through smart systems, sharp strategy, and marketing that actually converts. We move fast, care deeply about results, and hold ourselves to a high standard of performance.  Legacy Farmer is always looking for growth-oriented, high performance people ready to deliver amazing results for our clients and team.

What’s in it for you?

• Remote - US
• Total Compensation: $60,000 + $10,000 in eligible bonuses
• Fully Remote
• Uncapped PTO (Within Reason)

Role Overview

We are looking for a data-driven Funnel Conversion Specialist to lead our testing strategy and enhance conversion performance across all digital marketing channels. You will be responsible for managing the end-to-end optimization of our funnels (Demo, Story, and Proven System), ensuring every step is tracked, measured, and improved to drive high-quality leads into our pipeline.  This role reports to the Marketing Manager.

Key Responsibilities

Conversion Rate Optimization (CRO) & Testing

• Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels.
• Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics.
• Prioritize tests based on bottleneck diagnosis (e.g., above-the-fold engagement, opt-in to view rates).
• Maintain a weekly testing cadence and ensure 100% documentation of results.

Campaign & System Management

• Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions.
• Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates.
• Maintain a comprehensive funnel mapping system in Notion, documenting traffic types, funnel events, and individual pages.
• Follow established SOPs for funnel test launches to ensure tracking is firing correctly before going live.

Tracking, Reporting & Measurement

• Map all funnel events to Cometly to ensure accurate attribution and performance tracking.
• Set up and manage Cometly dashboards and Ninety scorecards to monitor real-time performance.
• Perform regular audits of all report metrics to identify and fix data flow discrepancies.
• Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

Experience and Qualifications Required:

• Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization.
• Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion.
• Analytical mindset with the ability to "interrogate" data to find bottlenecks and growth opportunities.
• Strong project management skills and the ability to work independently in a fast-paced, remote environment.
• Bonus: Agriculture background or experience in financial education industries.

A 2-minute video introducing yourself and explaining why you’re a great fit for this role will be required to be considered for this role.

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