Full Stack Engineer

Hue (poweredbyhue.com) is a fast-growing, venture-backed B2B SaaS company transforming how people shop online by making representation real. Our technology runs on millions of product pages on some of the highest-traffic DTC websites in the world, embedding authentic, shoppable video reviews from a diverse community of 2,000+ micro-creators directly into brands’ websites - helping shoppers see products on people who actually look like them.

Founded in 2021, Hue serves 100+ leading brands and retailers including Foot Locker, Tatcha, Andie Swim, Credo Beauty, and more. We’ve raised $4M+ in venture funding from Fika Ventures, Underscore VC, Sequoia Scouts, and others, and were named one of Business Insider’s “43 Startups to Bet Your Career On in 2025.”

Hue was founded by Janvi Shah (ex-Google PM), Nicole Clay (ex-L’Oréal Marketing Director), and Sylvan Guo (ex-Airbnb, Tubi/Fox), who personally experienced the frustration of shopping online without representation and set out to fix it.

THE ROLE

You'll be one of our first engineering hires - as a small, fast-moving engineering team, we need someone who can hit the ground running and take real ownership. This isn't a maintenance job on a mature codebase; it's building at the edge of genuinely unsolved problems. Your work will go live in front of enterprise clients and millions of shoppers within days, not quarters.

You'll work on a mix of new product features, client integrations, and production support. A significant part of this role is customer-facing: you'll set up client implementations, troubleshoot issues in production, and communicate directly with enterprise brands when things need fixing. 

On the product side, we're actively building AI-powered capabilities such as dynamic video ranking, AI product tagging, AEO (AI Engine Optimization to help brands improve their visibility in ChatGPT and other AI search engines). These are early-stage, unsolved problems, and you'll have real influence over how we architect them.

THE TECHNICAL REALITY

Our core product is a JavaScript widget that loads on millions of product pages across enterprise DTC storefronts, including some of the highest-traffic retail sites in the country. Performance, reliability, and pixel-perfect rendering across wildly different client environments aren't nice-to-haves; they're the job.

Client integrations are real engineering work. You'll write JavaScript embeds, connect to shopping cart APIs, match CSS to brand style guides, and debug across browsers and storefronts you don't control. When something breaks in production you find it, fix it, and explain it to a non-technical client in a way that keeps the relationship intact.

The codebase is human-architected and actively maintained. We write tests, we do code reviews, and we expect engineers to leave things better than they found them. We use AI tools to move faster.

Engineers own their work end-to-end. You'll build it, merge it, deploy it, and support it in production. We ship frequently, and you'll see your work in customers' hands fast.

OUR STACK

React · TypeScript · JavaScript · Node.js · PostgreSQL · AWS · Git/GitHub · Vite · CI/CD

WHAT YOU’LL DO

• Build and ship new features across the full stack: frontend interfaces, backend services, AI-powered product capabilities, and everything in between

• Own client integrations end-to-end: setup, CSS customization, shopping cart connections, and ongoing support

• Troubleshoot production issues quickly and communicate clearly with enterprise clients throughout

• Collaborate directly with the founding team to turn customer feedback into product decisions

• Participate in code reviews and help set engineering standards as the team grows

• Bring a product eye and the ability to spot opportunities to improve the experience before anyone asks you to

WHAT WE’RE LOOKING FOR

Must-Haves:

• 2 to 4 years of professional full-stack experience, with a track record of shipping production software

• Strong React and TypeScript skills. You've built real, customer-facing frontend systems

• Solid JavaScript and CSS fundamentals; you can dial in how something looks and make it pixel-perfect

• Backend experience with Node.js and comfort working with databases (PostgreSQL preferred)

• Clear written and verbal communication. You'll interact directly with enterprise clients

• CS degree or equivalent practical experience

• Authorized to work in the U.S. without visa sponsorship

Nice-to-Haves:

• Experience at an early-stage startup (pre-Series A is a big plus)

• AWS experience with setup, deployment, or infrastructure

• Familiarity with e-commerce platforms like Shopify or Salesforce Commerce Cloud

• Exposure to data engineering, ML/AI systems, or video platforms

• Experience working in or alongside customer success and implementation roles

Compensation & Location

This is a fully remote role open to candidates based in the United States. We do not sponsor work visas at this time.

The base salary range for this position is $150,000 to $160,000, depending on experience and qualifications. This range reflects the compensation we reasonably expect to pay for this role. Final compensation will be determined based on skills, experience, and interview performance. In addition to base salary, this role includes equity and a full benefits package.

Our Commitment to Inclusion:

Hue is an equal opportunity employer. As a company founded by three women of color, inclusivity isn't a value we added later, it's why we exist. We welcome candidates of all backgrounds, identities, and lived experiences and are committed to building a workplace where everyone feels supported, valued, and empowered to do their best work.