Event Senior Manager- Qualified

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Qualified is the Agentic Marketing Platform for B2B companies. Powered by AI Agents, Qualified helps revenue  teams identify their most valuable buyers, engage them in real time, and convert interest into pipeline. As part of Salesforce, Qualified operates as a dedicated business unit focused on helping marketing and revenue teams  transform how they generate pipeline in the age of AI. 

Events are one of our most strategic go-to-market channels. They help us build awareness, engage customers,  accelerate pipeline, strengthen executive relationships, and showcase the power of Piper, our AI SDR Agent. We're looking for a Senior Manager, Strategic Events to help define and execute that strategy. 

ABOUT THE ROLE 

This is a highly visible role that sits at the intersection of Marketing, Sales & Customer Success. You'll serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams, helping  shape our presence across flagship events including Dreamforce, Connections, Agentforce World Tours, Salesforce  field marketing programs, and strategic third-party industry events. 

You'll also help define and scale our field marketing motion—working closely with Sales and Customer Success  leaders to ensure events drive meaningful business outcomes, including net-new pipeline, opportunity acceleration,  customer expansion, executive engagement, and brand awareness. 

Success in this role requires more than exceptional event execution. We're looking for a strategic marketer who can  influence stakeholders, activate sales teams, build scalable programs, and turn events into measurable business impact. This role is ideal for someone who thrives in fast-paced environments, enjoys operating with autonomy, and wants to  help build the next generation of event marketing inside Salesforce. 

WHAT YOU'LL DO 

Salesforce Events

• Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.

• Partner  closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives. 

• Influence event  activations and programming to ensure Qualified's business objectives are represented and achieved.

• Build strong  relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the  broader Salesforce ecosystem. 

Strategic Marketing Events

• Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry  engagements. 

• Recommend event investments based on audience fit, business impact, and go-to-market priorities.

• Focus on engaging senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales  leaders, and other key decision-makers. 

• Partner with Salesforce teams to maximize opportunities where Qualified  participates as part of a broader Salesforce presence. 

Field Marketing

• Help define and scale Qualified's field marketing strategy. 

• Partner with Sales leadership to develop repeatable  event activation motions that increase account engagement, executive meetings, and pipeline creation. 

• Create  frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI. 

• Establish  best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives. 

• Drive adoption of event engagement programs before, during, and after events.

Customer Engagement

• Partner closely with Customer Success to develop event programs that strengthen customer relationships and support  expansion opportunities. 

• Collaborate with Sales and Success leaders to create experiences that accelerate active  opportunities and advance strategic deals.

• Build integrated event programs that support pipeline generation,  opportunity progression, customer growth, and executive engagement. 

• Establish measurement frameworks that  connect event investments to business outcomes and continuously optimize performance. 

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WHAT WE'RE LOOKING FOR 

Experience 

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing  discipline. 

• Proven success developing programs that drive pipeline, customer engagement, and revenue impact. 

• Experience managing strategic event portfolios within SaaS, technology, or high-growth companies. 

• Experience  partnering closely with Sales and Customer Success organizations. 

• Experience working with executive stakeholders  and navigating complex, matrixed organizations. 

• Experience developing account-based or field marketing strategies  is strongly preferred. 

Skills & Competencies 

Strategic Thinker 

You understand how events contribute to business growth and can connect event investments directly to pipeline  generation, opportunity acceleration, customer expansion, and revenue outcomes. 

Relationship Builder 

You build trust quickly and know how to influence stakeholders across teams and organizations, even when you don't  have direct authority. 

Sales-Oriented Marketer 

You think beyond logistics and attendance. You are focused on meetings, opportunities, account engagement, customer  growth, and measurable business impact. 

Exceptional Communicator 

You communicate confidently with executives, sales leaders, customers, partners, and vendors alike. 

Builder's Mindset 

You thrive in ambiguity, create structure where it doesn't exist, and enjoy building scalable programs and processes. 

One Team Leader 

You bring positive energy, strong collaboration, and a deep sense of ownership. You enjoy helping teams succeed and  elevate those around you. 

WHAT SUCCESS LOOKS LIKE 

In Your First 90 Days 

• Build trusted relationships with key stakeholders across Qualified and Salesforce

• Develop a deep understanding of Qualified's event strategy, go-to-market motion, and business objectives.

• Take  ownership of strategic event programs and identify opportunities to increase business impact. 

By Six Months 

• Successfully led Qualified's participation in major Salesforce and third-party events. 

• Establish repeatable sales activation processes that improve meeting generation and account engagement. 

• Become a trusted advisor to Sales, Customer Success, and Marketing leaders on event strategy and investment decisions. 

• Deliver measurable  improvements in event planning, execution, and reporting. 

By End of Year 

• Increase strategic account engagement and executive meetings across priority events. 

• Drive measurable  contribution to net-new pipeline creation, opportunity acceleration, and customer expansion efforts.

• Establish a  scalable field marketing and sales activation framework adopted across the business.

• Strengthen Qualified's presence  across flagship Salesforce events and strategic industry programs.

• Build strong partnerships across Salesforce and  become a trusted advocate for the Qualified business within the broader Salesforce ecosystem. 

• Help position  Qualified and Piper as leading AI-powered solutions within the Agentforce and Salesforce ecosystem. 

WHY SALESFORCE, WHY QUALIFIED 

AI is transforming how companies market, sell, and grow. Qualified is at the forefront of that transformation, helping  organizations engage buyers in entirely new ways. 

This role offers a unique opportunity to operate like a startup within Salesforce—combining the speed, ownership, and  impact of a high-growth business with the scale and reach of one of the world's most influential technology companies. If you're passionate about building strategic programs, driving business outcomes, and creating experiences that  accelerate growth, we'd love to meet you.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.