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AI Summary
The Activations Specialist will lead the setup, execution, and performance monitoring of email and SMS campaigns. They will collaborate with cross-functional teams to analyze data, troubleshoot issues, and optimize campaign outcomes.
About the Role :
We are looking for an Activations Specialist to execute and optimize email and SMS campaigns, ensuring high-quality and timely delivery. This is a hands-on role for someone who enjoys execution, working closely with Strategists, Designers, and Copywriters, and contributing to strong client outcomes. The role offers exposure to campaign performance and continuous learning, with the opportunity to grow skills and take on broader responsibilities over time.
Key Accountabilities :
- Lead the setup, execution and performance monitoring of campaigns across channels (email, SMS, etc.)
- Identify performance trends, troubleshoot issues, and suggest actionable solutions.
- Collaborate with Strategists, Designers, and Copywriters to deliver high-quality campaigns.
- Analyze campaign data to spot patterns, anomalies and opportunities.
- Suggest process improvements and take ownership of your campaigns.
- Maintain clear communication with internal teams and clients when needed.
- Manage multiple campaigns and tasks while ensuring deadlines and quality standards are met.
What We are Looking For :
What You Will Need to Be Successful
- Takes ownership of tasks and follows through reliably
- Communicates clearly and collaborates effectively with teams
- Approaches problems with practical, structured thinking
- Curious and analytical — asks questions and connects actions to outcomes
- Comfortable with basic campaign metrics and reporting
- Organized, detail-oriented and able to manage multiple priorities
Capabilities We Value Over Time
- Interest in understanding the “why” behind campaign outcomes
- Willingness to suggest improvements or ideas
- Ability to connect execution work to broader client goals over time
- Reflective mindset that learns from results
Personal Qualities
- Enjoys learning and improving execution quality over time
- Curious about how work performs and how outcomes can improve
- Thrives in fast-paced, evolving environments
- Open to feedback, new tools and new ways of working
Why You Will Love Working Here :
- Hands-on experience executing campaigns with real business impact
- Opportunities to grow responsibility and scope based on performance
- Collaborative team environment that values ownership, curiosity and continuous learning
- Exposure to tools, processes, and data that support high-quality execution
Key Qualifications :
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 1–3 years experience in digital marketing, campaign execution or related roles
- Comfortable working with campaign metrics and basic data analysis
- Experience with email marketing platforms such as Klaviyo, Mailchimp or similar tools
- Experience in email, SMS, or digital campaigns is a plus
- Strong organizational, communication and collaboration skills
- Motivated to learn, take initiative and grow into strategic roles
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