Email Marketer — Retention & Lifecycle [LATAM]

About Americanflat

Americanflat makes affordable, curated home décor — Frames, and gallery sets — for people who want their walls to feel like home without hiring a designer. We sell direct-to-consumer through our Shopify store and across major marketplaces (Amazon, Wayfair, Target, Walmart, and more). Our DTC channel is growing, and email is the engine we're investing in next.

About the Role

We're looking for an Email Marketer to own our Klaviyo program end to end — the flows, the designs, and the campaign calendar. This is a builder role, not a maintainer role: our automated flow infrastructure is early-stage, which means you'll get to architect the lifecycle program largely from scratch and see your work move revenue directly.

You'll be the person who designs the email, writes the subject line, builds the segment, sets up the flow logic, hits send, and reads the numbers the next morning. If you want a role where you only do one slice of that, this isn't it.

What You'll Do:

Flow Setup & Automation

- Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows

- Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions

- Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value

- Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection)

- Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify

Email Design

- Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML)

- Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts

- Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish

- Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline)

Campaigns

- Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh)

- Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy

- Run a continuous A/B testing program: subject lines, send times, content layout, offer framing

- Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan

What We're Looking For:

Must-haves:

- 2–4+ years running email marketing for an e-commerce / DTC brand

- Deep hands-on Klaviyo experience: flows, segments, campaigns, and reporting (not just sending from templates someone else built)

- Demonstrated email design skill — a portfolio of emails you designed and shipped (Figma/Canva + Klaviyo editor; HTML/CSS a plus)

- Strong copy instincts: you can write a subject line and body copy that converts without sounding like spam

- Data fluency: you make decisions from revenue per recipient and conversion rates, not opens alone, and you understand deliverability mechanics (sender reputation, engagement-based sending, list hygiene)

- Self-directed: you can take "we need a win-back flow" and come back with the strategy, the designs, the build, and the results

Nice-to-haves:

- Experience with Shopify and its Klaviyo integration (events, catalog feeds, coupon codes)

- Direct Mail Knowledge (PostPilot)

- Home goods, furniture, or décor category experience

- Basic HTML/CSS for custom email templates

- Experience standing up a lifecycle program from scratch at a growing brand