COMPANY

ROLE & RESPONSIBILITIES

What You’ll Do

• Create performance-driven storyboards for social media ads

• Define the full visual flow of each ad — talking head, B-roll, actions

• Specify exactly what the actor is doing and showing in every moment

• Provide clear direction to editors on what to do (include stock footage, generate with AI, etc)

• Develop strong hooks, angles, and structures based on what’s currently working

• Think in scroll-stopping moments, pattern interrupts, and retention drivers

• Iterate concepts based on performance data and feedback

• Stay on top of trends, formats, and winning ad patterns

• Collaborate closely with marketing, editors, and copywriters to improve results

• Edit ads when needed to execute or refine your concepts

Responsibilities will include:

Storyboard Creation

• Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text.

• Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction.

• Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc.

• Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms.

Creative Strategy

• Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept.

• Iterate concepts based on performance data and creative feedback.

• Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories.

• Collaborate closely with marketing, editors, and copywriters to improve results.

Editing

• Edit ads when needed to execute or refine your own storyboard concepts.

• Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed.

• Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output.

WHAT WE OFFER

What We’re Looking For

• Experience in storyboarding for ads 

• Experience with DTC brands or UGC formats

• Strong understanding of performance marketing and direct-response principles

• Understanding of core performance metrics (hook rate, hold rate, retention)

• Strong instinct for what feels native to each platform

• Familiarity with current trends and ad formats

• Comfortable using AI tools (avatars, voice, generative video, etc.)

• Solid editing skills (Premiere Pro / After Effects)

• Strong written English (clear, concise, conversion-focused)

• Ability to work fast, iterate, and handle multiple concepts simultaneously