E-commerce UX/UI Brand Designer (DTC Focus)

Location: Remote (must have 4+ hours of overlap with US EST or PST
Type: Full-time  Contractor
Compensation: 3,200 - 3,500 USD / Month. 

About Us

We're a DTC-focused eCommerce design agency. We design brands and storefronts that convert. Our clients range from fast-moving startups to household-name DTC brands and Fortune 1000 companies. We care about clarity, speed, conversion, and taste. If you design pretty things that don't sell, this won't be fun for you.

The Role

We're looking for an E-commerce DTC UX/UI Brand Designer who can own projects end-to-end (from strategy to execution) and make smart, conversion-aware design decisions. You'll work across multiple DTC brands, collaborating closely with strategists and developers. You should be equally comfortable thinking about brand systems, UX flows, and high-performing UI. We also expect you to bring a point of view on how AI tools can speed up and improve the way design work gets done, this isn't a "nice to have," it's part of how we operate.

What You'll Actually Do

• Own UX and UI design from concept to launch across multiple DTC eCommerce brands
• Design online stores and pages that are clear, easy to use, and drive sales
• Create wireframes, scalable UI systems, and high-fidelity mockups in Figma
• Turn brand ideas into consistent, easy-to-follow visual design systems
• Present work confidently and collaborate closely with PM, lead designer, and developers through handoff, QA, and launch
• Spot usability issues, improve the experience, and follow proven conversion best practices
• Balance fresh, innovative UI design with CRO best practices
• Develop and maintain brand identity guidelines across all touchpoints
• Identify and lead AI-driven initiatives that speed up design production or improve quality (e.g., AI-assisted ideation, image/asset generation, Figma AI plugins, QA/accessibility checks, research synthesis)
• Continuously look for ways to improve our design process — tools, systems, and workflows — not just the pixels

This Is Probably NOT for You If...

• Your portfolio is mostly Dribbble shots or redesign concepts — no live sites
• You have never worked at an agency with multiple clients
• You have never designed or shipped a live Shopify store
• You avoid feedback or can't defend your design decisions
• You care more about trends than results
• You've never worked directly with developers
• You see AI tools as a threat to your craft rather than a way to work smarter

This Is Probably GREAT for You If...

• You've shipped real Shopify/Shopify Plus stores and can point to the URLs with pride
• You like moving fast across multiple clients without losing quality
• You already use AI tools somewhere in your workflow and want to do more of that
• You'd rather defend a design decision with data than with vibes

Our Process

1. Portfolio review
2. Portfolio walkthrough call
3. Team/culture interview
4. Offer
   
   How to Apply

When applying, please include:

• A portfolio containing 2 to 3 live Shopify or Shopify Plus stores you designed — URLs required. Applications without live Shopify store examples will not be reviewed.
• Include the phrase "Figma AI Hero" somewhere in your application.
• A one- or two-sentence example of how you've used AI to speed up or improve a design deliverable or process (a plugin, a workflow, a QA step — anything real).

Show us taste, judgment, and real results.

Requirements

Non-Negotiable Requirements

Candidates who do not meet ALL three of the following will not be considered:

• Agency experience — You must have worked at a digital or eCommerce design agency serving multiple clients simultaneously.
• E-commerce DTC design experience — You must have a portfolio of real, live eCommerce storefronts (not concept or Dribbble-only work).
• Shopify experience with live sites — You must have designed and shipped live Shopify or Shopify Plus stores. We'll ask for URLs.

Must-Haves

• 3+ years designing UX/UI for eCommerce or DTC brands — agency experience required (raised from 2+ years — the scope described, end-to-end ownership and direct client presentation, typically calls for more seasoning; adjust back down if you're open to training a strong 2-year candidate)
• A strong portfolio showing real, live storefronts — not concept-only or redesign exercises
• Proven Shopify or Shopify Plus experience: themes, sections, platform constraints, and best practices
• Advanced proficiency in Figma
• Deep understanding of mobile-first design, UX fundamentals, and accessibility
• Practical experience using AI tools to accelerate or improve design work (e.g., AI-assisted concepting, asset generation, research, QA, or workflow automation) — and a habit of looking for the next process improvement
• Experience taking projects from idea to launch
• Ability to explain why you designed something, not just what it looks like
• Comfortable working fast, async, and across multiple clients simultaneously
• Consistently meet deadlines and proactively communicate early if timelines are at risk

Bonus Skills

• Ability to read HTML/CSS (you don't need to code, but you should understand it)
• Basic understanding of front-end development to better collaborate with developers
• Experience in an agile, multi-client agency environment
• Familiarity with other eCommerce platforms like WooCommerce or Magento
• Remote-first work experience
• Experience building or contributing to an AI-assisted design workflow at a team level (templates, prompt libraries, plugin rollouts, etc.)
• Experience with Click Up