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GTE

eCom Product Page Copywriter

Posted 2 months ago
2-5 years experience
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AI Summary

The role involves writing high-converting product descriptions, headlines, and CTAs for Shopify stores to drive sales. Responsibilities include researching target audiences and refining copy based on performance data and A/B testing.

We are looking for a Product Page Copywriter who can craft persuasive, conversion-focused copy that turns product visitors into customers. You will be responsible for writing compelling product descriptions, headlines, benefit-driven content, and supporting sections that communicate the value of our products and encourage purchases.

How does your day to day looks like
  • Write high-converting product page copy for Shopify stores.

  • Create compelling headlines, subheadings, product descriptions, and calls-to-action (CTAs).

  • Research products, target audiences, competitors, and market trends to create persuasive messaging.

  • Collaborate with internal team to produce complete product pages.

  • Maintain a consistent brand voice across multiple stores and product categories.

  • Optimize copy for readability, customer engagement, and conversions.

  • Revise and improve existing product pages based on performance data, customer feedback, and A/B testing results.

  • Ensure all content is grammatically accurate, factually correct, and aligned with brand and compliance guidelines.

  • Manage multiple writing projects while meeting deadlines.

Who are we looking for
  • Strong portfolio demonstrating product pages, sales pages, landing pages, or other conversion-focused copy.

  • Excellent command of written English with exceptional grammar, spelling, and attention to detail.

  • Strong understanding of consumer psychology, persuasive writing, and conversion rate optimization (CRO).

  • Ability to simplify complex product information into clear, engaging, and persuasive copy.

  • Strong research skills with the ability to quickly understand new products and industries.

  • Ability to manage multiple projects in a fast-paced environment.

  • Strong communication and collaboration skills.

What Success Looks Like

Within your first few months, you will:

  • Consistently deliver high-quality, conversion-focused product page copy on schedule.

  • Produce messaging that clearly communicates product value and improves customer engagement.

  • Maintain a consistent brand voice across multiple stores and product categories.

  • Collaborate effectively with cross-functional teams to launch products efficiently.

  • Continuously improve product page performance by refining copy based on analytics, testing, and customer insights.

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