Director, Performance Marketing & ABM

Mission

Every consumer on earth purchases in one of three places: online, big-box retail, or mom-and-pop shops. Paradoxically, the largest commercial channel is, by far, humble traditional trade shops. Yet they remain fragmented, offline, and opaque.

Native is the first intelligence-grade system built to penetrate this opacity. Each analog store is digitized into a dynamic graph where noise is filtered into low latency signals, transforming the antiquated offline world into advanced digital intelligence. Commercial leaders gain the precision to see what others cannot, store by store, rendering decisive decision advantage to win the market.

Join the ground floor of the only platform engineered to decode the analog economy into operational dominance.

Talent Values

• High Leverage: Consistent ability to attain the productive capacity of 5-10 people through grit, raw talent, and sheer force of will.

• High Agency: Relentless sense of ownership in the outcome, regardless of circumstance, acting decisively to shape the environment rather than being shaped by it.

• Curiosity With Discipline: An evidence seeking, measurement mindset without succumbing to analysis paralysis, and a penchant for experimentation.

• Intellectual Honesty: Certain enough to act, humble enough to always be learning
  
  

Role

Native is hiring a Director, Performance Marketing & ABM to own paid acquisition on both sides of the marketplace: demand and supply. One person, two funnels, full accountability for the machine that fills each.

This is neither a media buying role nor a dashboard-watching function. The role exists to build, instrument, and operate the growth engine for a two-sided intelligence marketplace — and to prove, in numbers, what works.

On the demand side, Native is waging a sustained influence campaign with senior commercial leaders at the world's top CPG manufacturers and distributors across more than fifteen markets. Adspend runs principally through LinkedIn, but the mandate is instrumentation: build the target audience, measure its engagement, and decode how it varies by account, category, market, and content theme. When price-monitoring content resonates with beer and NARTD leaders in Latin America while salty snacks moves buyers in Africa, this person sees it first, explains why, and redirects the campaign. The role measures influence at every stage of pipeline — not formfills, but movement inside target accounts from first exposure to closed-won.

On the supply side, Native runs an on-demand supply acquisition funnel — Contributors download the Native app and perform data collection tasks at scale across Latin America and Africa. The governing metric is not cost per install; it is cost per fully activated Contributor. This person owns the data-driven profile of the ideal Contributor, seeds lookalike audiences from the highest-performing cohorts, and drives activated CAC down relentlessly through all relevant paid and referral channels.

There is no marketing technology stack waiting for this person. That is deliberate. Native will not buy an expensive ABM suite to do what a sharp operator with AI tooling can build better. This person constructs the measurement layer themselves — attribution, engagement scoring, cohort analysis, experimentation — and fluency with AI tooling that displaces SaaS is the operating model, not a preference.

The role reports to the VP of Marketing and serves Sales for the demand side of the business, and Ops for the supply side of the market. Creative production is handled by Native's creative team; this person writes the brief, defines the target, and owns the result.

Core Responsibilities

• Own the Demand Funnel: Build and operate the paid engine of Native's account-based influence campaign against senior CPG leaders in 15+ markets. Manage LinkedIn-led adspend, construct target audiences, and instrument engagement by account, category, market, and content theme — measuring influence at every stage of pipeline, not formfills at the top of a funnel.
  
  

• Own the Supply Funnel: Manage Meta and adjacent adspend to acquire Contributors across Latin America and Africa, optimizing cost per fully activated Contributor — ten approved data collection actions — as the governing metric. Build the data-driven profile of the ideal Contributor and seed lookalike audiences from the highest-performing cohorts.
  
  

• Build the Analytics Stack: Construct the attribution, cohort analysis, experimentation, and reporting infrastructure for both funnels using AI tooling and direct data work as the default, rather than purchased SaaS. The stack must make both funnels legible, auditable, and steerable.
  
  

• Run a Disciplined Experimentation Cadence: Operate a continuous A/B testing program across creative, audiences, and placements on both sides of the marketplace, and translate the results into precise creative briefs for Native's creative team. Every dollar of spend is an experiment with a hypothesis, a measurement, and a decision.
  
  

• Serve Two Commercial Masters With One System: Deliver demand-side results to the revenue organization and supply-side results to the operations organization while reporting to the VP of Marketing. Keep both constituencies armed with the read on their funnel, and arbitrate priorities with evidence.
  
  

Requirements

• Dual-Funnel Range: Demonstrated ownership of both enterprise demand generation — LinkedIn-led ABM against senior buyers, with account-level engagement measurement beyond top-of-funnel formfill — and consumer-scale app acquisition — Meta spend, lookalike modeling, and CAC optimization against a downstream activation metric rather than installs. Marketplace or gig-platform experience is the ideal pedigree; specialists in only one side need not apply.
  
  

• Deep Analytical Capability: Non-negotiable Must build cohort analyses, attribution logic, conversion models, and statistically disciplined experiments directly.The expectation is for SQL fluency and hands-on work, not requests to data scientists committed elsewhere. 
  
  

• AI-Native Tooling Fluency: Demonstrated ability to use AI tools (Claude and similar) to build measurement, automation, and analysis capability that would otherwise require purchased SaaS. Native's stack for this role will be built, not bought, and this person builds it.
  
  

• Emerging Market Fluency: Experience acquiring users or supply in Latin America, Africa, or comparable markets, with judgment about channel mix, creative localization, and conversion behavior in those environments.
  
  

• Solo Operator Range: This is a solo role by design. Must own strategy, execution, instrumentation, and reporting without a team — while exercising Director-level judgment and communicating at Director-level altitude with the CRO, VP of Operations, and VP of Marketing.
  
  

Company

Headquartered in New York City, Native is a high-growth, venture-backed company redefining how physical retail is measured, understood, and acted on. Backed by Vista Equity Partners, a $100B+ platform focused on enterprise systems that own workflows, proprietary data, and execution, its mandate is clear: equip commercial leaders with the intelligence layer required to win, decisively.

Native replaces static research and fragmented fieldwork with  living intelligence subscriptions —where agentic AI orchestrates continuous data collection, and reasoning  across the market. The result is not a market analyzed after the fact, but one that is continuously seen, understood, and actioned  in real time, enabling its users with an unfair competitive advantage.

Location

Cape Town