Director of Consumer Experience & Design

We're seeking a Director of Consumer Experience and Design to champion exceptional, outcomes-driven consumer experiences. You’ll lead the end-to-end experience strategy across Consumer Engagement, User Research & Insights, and UX/UI Design, ensuring b.well’s consumer touchpoints feel simple, intuitive, trustworthy and human. 

You may come from a product, design, or experience background – what matters most is that you know how to fuse these disciplines together to create effective, impactful consumer experiences. This newly created role elevates experience into a core strategic lever, driving adoption, engagement, retention, and differentiation. With a proven track record of building successful consumer products, you'll transform our FHIR-based platform into a market-leading consumer experience that motivates sustained health action and delivers measurable business impact.

This position is available for fully remote work.

Position Description

You’ll build and lead a high-performing, integrated experience team within Product Management. You'll own the quality, consistency, and effectiveness of experiences across all b.well touchpoints, with direct accountability for engagement, satisfaction, usability, and experience quality metrics. As the executive advocate for the user, you'll partner with Product Managers to ensure consumer insights, behavioral science, and design excellence inform product strategy.

Key Responsibilities:

Team Building, Leadership and Impact

Behavioral Science, Engagement & Research

Design Excellence & Experience Execution

Cross-Functional Partnership 

The target salary range for this position is $175,000 - $255,000 and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay or title may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Data shows that women, people of color, and other underrepresented groups may be less likely to apply for jobs unless they believe they are a perfect match. But b.well holds diversity amongst its key values, and we have a strong commitment to building our workforce and products through that lens.

You don't have to check every box in this job description to be a great fit for the role! If you're excited about this position and the prospect of working for b.well, please apply. If it turns out this role isn't for you, there may be other openings that could align with your experience and expertise!

We are committed to an inclusive and diverse b.well. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.