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About This Role
As the Director of Corporate Affairs, Global Product Communications for Alzheimer’s Disease(AD), you will be responsible for raising awareness of Biogen’s leadership in Alzheimer’s disease and for developing and executing integrated strategic product communications plans for the franchise, including global milestones for approved medicines and investigational medicines.
Integrate strategic product communications that are multi-channel strategies that engage priority stakeholders through coordinated news flow and creative storytelling to deliver KPIs that support business goals.
Reporting to the Head of Global External Communications and Media, the individual will also be responsible for collaborating cross-functionally (PDC, patient advocacy, medical affairs, and PPGA), as well as with external partners, to ensure alignment on strategy, messaging, and tactics. Working closely with investor relations and media relations, the individual will be responsible for crafting a science-driven, accurate, and compelling narrative that provides reasons to believe in the prospects of Biogen’s Alzheimer’s franchise and related medicine assets.
What You’ll Do
Serve as the communications advisor to the Product Development and Commercialization Leads for the Alzheimer’s Disease franchise, and as the communications lead interfacing with external partners.
Work closely with all affiliates, including North America, to reflect customer voices in the development of global integrated communications plans and provide global guidance.
Monitor and anticipate potential issues and lead the corporate affairs response, from scenario planning to potential escalation and crisis communications.
Develop narratives and messaging platforms, informed by patient and marketing insights, for the franchise and individual products that differentiate Biogen’s programs and strategy.
Draft and manage the review process for all AD communications (news releases, Q&As, social media posts, intranet content, sponsored content) in support of the narrative. Lead oversight of the development and execution of integrated, multi-channel pre-launch and launch communications strategies and market-shaping campaigns across digital, internal, external, and traditional platforms.
Manage the news flow of anticipated announcements and proactive storytelling opportunities.
Identify and coordinate spokespeople (Biogen leaders, KMEs, patients, advocates).
Be responsible for building and maintaining relationships with additional key internal and external stakeholders – such as Biogen advocacy leads – to ensure collaboration and alignment with business objectives.
Oversee external communication agencies to ensure timely, high-quality, and brand-aligned deliverables.
Develop measurable goals to track the impact and effectiveness of communication strategies.
Stay updated on internal and external developments and industry trends to ensure timely and relevant communications and provide insights relevant to business strategies.
Manage and track communication budgets to ensure strategic allocation and cost efficiency.
Who You Are
You are a strategic thinker with a passion for healthcare communications and a strong background in Alzheimer’s disease. Your ability to lead integrated communication strategies, understand media, and manage high-profile campaigns sets you apart. You excel at aligning stakeholders around common goals and building relationships with, and mentoring, team members. Your proficiency in navigating complex, fast-paced environments, combined with your excellent storytelling and interpersonal skills, makes you a valuable leader in the field. You work well cross-functionally, leading CA strategy and content development, fostering conversations that lead to clear decisions and smooth execution.
Required Skills
Bachelor’s degree required; master’s degree preferred
10+ years of experience in global pharmaceutical or biotechnology product communications.
Significant pre-launch and product launch experience, especially in managing large awareness-driving campaigns and high-profile, first-to-market approvals.
Strong understanding of regulatory and compliance requirements in healthcare communications.
Demonstrated success in leading integrated, multi-channel communication strategies.
Experience in working collaboratively and decisively with external partners on joint asset programs (research and commercial agreements)
Strong stakeholder engagement and agency/vendor management experience.
Experience managing advocacy or advocacy-adjacent programs.
Experience in developing internal communications assets.
Ability to navigate a fast-paced, matrixed organizational environment.
Preferred Skills
Experience in media relations and working with journalists and trade publications.
A mix of in-house and agency experience.
Strong analytical skills to measure and drive communication performance.
Advanced knowledge of digital communication platforms and application of trends to enhance communications efforts.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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