Direct Response Copywriter

Death is our only foe.

Immortals was founded by Bryan Johnson and Kate Tolo to build a new standard for human health and longevity.

We’re building Autonomous Health: a system that uses measurement, scientific evidence, and personalization to help people understand their bodies and make better decisions about their health. What began with Bryan becoming the most measured person in history is becoming a platform for everyone.

Immortals brings together biomarkers, longevity medicine, nutrition, prescriptions, wearables, and personalized protocols in one place, turning health data into clear, actionable decisions.

We’re a small, ambitious team building what we believe will become the new operating system for human health. We move quickly, think from first principles, care deeply about the quality of our work, and hold ourselves to an unusually high standard.

Our mission is simple: help billions of people live healthier lives for longer, and ultimately, Don’t Die.

We’re seeking a direct response copywriter to join the growing Blueprint team. You’ll work cross-functionally with marketplace, storefront, product marketing, R&D, and legal stakeholders to help our products and protocols stand out from the pack.

Blueprint products are backed by population-level research, with rigorous 3rd party testing and best-in-class ingredients. You’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll distill the story of each product into essential copy lines that help our customers make the best possible decisions for their health.

Requirements

Position Responsibilities:

• Creative
• Craft a consistent stream of hooks, stories, and arguments to outperform control ads.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe. 
• Research 
• Create and update customer personas to uncover psychological triggers, objections, and motivators. 
• Utilise research and surveys to extract consumer insights and pain points to develop testable copy hypotheses. 
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
• Optimization & Performance
• Identify funnel gaps using campaign reports and optimize copy to maximize ROAS & LTV
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages. 
• Refine ad copy, landing pages and listicles based on testing insights and performance data.

• Compliance & Brand
• Ensure all written output across vendors, contractors, and the internal team reflects established brand standards. 
• Craft claims that highlight unique product benefits aligned with HSA/FTC/FDA/ASA guidelines.
• Work with legal and R&D teams to develop compelling, legally compliant claims.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
• AI Integration 
• Use AI tools to accelerate first drafts
• explore copy variations, and stress-test hooks 
• Build and maintain prompt libraries and writing frameworks that increase team output speed Identify where AI can reduce low-value writing time without compromising quality or voice integrity
• Cross Functional Collaboration 
• Collaborate with media buyers,  designers, and editors to align creative execution with growth objectives. 
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns. 

Position Results:

• Consistent, on-voice written output across every active platform 
• Copywriting measurably, reflected in engagement, click-through data and conversion data 
• Drive funnel performance through creatives key 
• Consistently generate new creative concepts and iterations
• Brand voice guides are documented, maintained, and actively used by the team AI is embedded in the writing workflow, increasing output speed without reducing quality

Basic Qualifications:

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy 
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles. 
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews) 
• AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
• Experience writing in a regulated industry, preferably health and wellness
• Experience working with UGC creators