Digital Media Strategist/Media

Title: Digital Media Strategist/Media
VP Area: VP - Media
Department: Home Office
Position Compensation: $59,000 - $65,000 / year
Location: St. Paul, Minnesota - Home Office, KTIS, Faith Media

Who We Are:
Northwestern is a faith-driven community, UNWavering in our Christ-centered principles and identity as those who profess faith in Jesus. Rooted in the unshakable foundation of God’s Word and our calling to impact His world, our mission and vision flow from these core values, expressed through Christ-centered higher education at the University of Northwestern – St. Paul and through gospel outreach and faithfulness with Northwestern Media.

Position Summary:
The Digital Media Strategist serves as the primary digital partner to assigned Northwestern Media radio stations, owning the strategy, execution, and outcomes of multi-channel audience engagement. This role translates each station's audience insights, ministry goals, and market dynamics into effective digital campaigns across social, email, web, SMS, and app platforms — driving measurable growth and meaningful listener connection. The Digital Media Strategist will utilize strategic judgment, strong station relationships, and consistent delivery of impactful digital results to support and further the mission of Northwestern Media.

This position is based in the Twin Cities, Minnesota. Remote work may be considered for qualified candidates based on business needs and role requirements.

Key Responsibilities:
• Strategy Ownership: Oversee digital strategy and performance outcomes for assigned stations, translating audience insights, ministry goals, and market dynamics into effective multi-channel campaigns across email, social, web, SMS, and app platforms.
• Campaign Leadership: Lead campaign direction and execution in collaboration with station stakeholders, defining content strategy, messaging priorities, and channel strategy while coordinating timelines, workflows, and cross-functional delivery.
• Performance Optimization: Serve as a strategic partner and performance driver, interpreting metrics and trends, optimizing engagement strategies, and guiding stations toward data-informed growth opportunities.
• Relationship Management: Cultivate strong, trust-based relationships with station teams to develop a deep understanding of each station’s audience, brand voice, seasonal rhythms, and growth priorities, enabling proactive and responsive strategy.
• Innovation & Testing: Champion a “test-and-learn" culture in partnership with stations, advancing innovative ideas, evaluating outcomes, and scaling successful approaches.
• Perform other duties as requested or assigned.

Because our community is a significant part of our mission and the development of our students and listeners, all employees serve as ministers of the gospel of Jesus Christ by actively partnering with the University to disciple students as they grow intellectually and spiritually, and with Northwestern Media to lead people to Christ and nurture believers to maturity in their faith.

Qualifications:
Required:
• Bachelor's degree in communications, digital media, marketing, or a related field, or equivalent professional experience
• Minimum 2 years of experience in digital marketing, content strategy, social media, or a related field
• Minimum 1 year of experience developing or contributing to multi-channel campaign strategies
• Proven ability to build and maintain strong, trust-based relationships with multiple stakeholders simultaneously
• Maintain a growing, personal relationship with Jesus Christ, reflect His character in all interactions, and faithfully uphold and embrace Northwestern's mission, Doctrinal Statement and Declaration of Christian Community

Nice To Have:
• Demonstrated experience managing multiple accounts, clients, or business units simultaneously
• Experience in Christian media, radio, or ministry-adjacent organizations

Key Skills:
• Independent & Teamwork: Capable of working both independently and collaboratively, with minimal supervision.
• Confidentiality: Maintains discretion and handles sensitive information appropriately.
• Organizational Skills: Strong time management and problem-solving abilities; able to prioritize and meet deadlines with attention to detail.
• Technical Proficiency: Intermediate to advanced computer skills, including Microsoft Office and related software.
• Written & Verbal Communication: Strong writing, editing, proofreading, and verbal communication skills.
• Digital Media Trends: Understanding of digital trends in content, social media, and audience engagement.
• Flexibility: Willingness to work occasional evenings and weekends as needed.
• Travel: Willingness and ability to travel occasionally for work-related purposes.
• Driver’s License: Valid driver's license and access to reliable transportation.
• Background Check: Must pass initial and ongoing background checks as a condition of employment.

Work Environment:
The work environment involves working for a suburban, Christian university or Christian owned and operated radio station alongside those with a demonstrated commitment and personal relationship with Jesus Christ, a commitment to the mission and values of Northwestern, and an agreement to abide by all Northwestern policies.

All applicants must be authorized to work for any employer in the United States as we are unable to sponsor or take over sponsorship of an employment visa. 

Northwestern's Benefits Overview