The specialist will plan and execute strategic email campaigns, nurture sequences, and digital content to grow the business pipeline. They are also responsible for managing landing pages, tracking campaign performance, and collaborating with leadership to create client-focused assets.
Are you a creative marketer who loves turning ideas into campaigns that generate real business results? We're looking for a Digital Marketing Specialist to help grow our pipeline through strategic email marketing, content creation, event promotions, and digital campaigns.
If you're passionate about storytelling, marketing automation, analytics, and creating campaigns that convert, we'd love to meet you!
What You'll Do
- Plan, write, design, and launch email campaigns, newsletters, and nurture sequences.
- Build landing pages and registration funnels for webinars and events.
- Manage audience segmentation to deliver personalized marketing campaigns.
- Maintain content calendars across email, social media, and client communications.
- Repurpose videos, advisor insights, testimonials, and event content into engaging marketing assets.
- Coordinate website updates and manage Google Business Profile and online listings.
- Support webinar and seminar marketing, including invitations, reminders, and follow-up campaigns.
- Collaborate with advisors and leadership to create compelling client-focused content.
- Track campaign performance and provide recommendations to improve engagement, conversions, and ROI.
- Conduct A/B testing on email subject lines, copy, calls-to-action, and landing pages.
We're Looking For Someone Who Has
- 1β3 years of digital marketing experience.
- Experience in financial services or professional services is preferred.
- Hands-on experience with email marketing and marketing automation (ActiveCampaign preferred; HubSpot, Mailchimp, or Marketo are a plus).
- Strong copywriting and storytelling skills.
- Experience with audience segmentation and integrated marketing campaigns.
- Strong attention to detail and project management skills.
- Experience analyzing campaign performance and presenting marketing insights.
- Comfortable collaborating across multiple teams in a fast-paced environment.
Preferred Certifications
- ActiveCampaign Certification
- HubSpot Email Marketing Certification (or equivalent)
Why Join Us?
- Work with a collaborative and growth-focused team.
- Own campaigns that directly impact business growth.
- Develop your skills across email marketing, content strategy, automation, and analytics.
- Make a measurable impact through data-driven marketing.
π© Ready to grow with us? Apply today!