Digital Marketing Manager/Media Buyer

About us

Jeff is building access to financial products for the next billion consumers, empowered by AI and data.

We build and grow financial product comparison platforms and tools in some of the world's largest, most challenging emerging economies, where billions of people remain financially underserved.

Recognized among fastest growing companies and startups by Financial Times, Statista, Sifted, Deloitte.

Responsibilities

• Develop, execute, and manage high-performing digital marketing and media buying campaigns with a primary focus on Google Ads, followed by Meta and TikTok.
• Allocate and optimize marketing budgets to maximize ROI and drive scalable customer acquisition.
• Analyze campaign performance metrics, conduct A/B testing, and provide actionable insights for continuous improvement.
• Collaborate with the broader team to align media buying strategies with company growth objectives and product offerings.
• Take active part in new channels discovery, testing and expansion
• Demonstrate total ownership mentality, seeking end-to-end marketing enhancements via cross-functional collaboration and self-started initiatives

Qualifications

• The candidate should have experience as a Senior Digital Marketing Specialist, Media Buyer, or Performance Marketer.
• The candidate must have platform skills in Google Ads and PMAX.
• The candidate ideally has exposure to industries like betting, gambling, or mobile gaming/igaming.
• The candidate should ideally be based in Riga, Latvia, or be open to remote work.
• The candidate should have experience in managing and optimizing digital marketing budgets effectively.
• The candidate should possess strong data analytics skills using tools like Google Analytics to track campaign performance.
• The candidate ideally has platform skills in Meta, Facebook Ads, or TikTok Ads.
• The candidate ideally has experience with international markets.
• The candidate ideally has experience with international markets.